Assistant Manager - Onsite Experience (3-7 Yrs) Bangalore (Online/Digital Marketing)

Job Description:We are looking for a skilled Onsite Assistant Manager with a strong background in quick commerce or ecommerce to join our team.
-This role requires a deep understanding of visual merchandising, campaign management, and strategic planning to enhance the homepage user experience and drive revenue growth.Key Responsibilities: Campaign Management: Lead the strategy, planning, and execution of homepage campaigns that are synchronized with broader marketing objectives. Market and Competitor Research: Analyse market trends, consumer behaviour, and competitive landscape to inform campaign strategies Monetization Co-ordination: Work closely with category specialists to seek monetization and plan onsite visibility Cross-Functional Coordination: Collaborate with teams across Design, Copywriting, and Category Management to ensure cohesive and effective campaign execution. Strategic Category Planning: Partner with category specialists to integrate demand planning insights into campaign decisions. Campaign Calendar Management: Organize and oversee a fortnightly campaign calendar, coordinating with various functional teams to ensure timely and impactful campaign launches. Wireframe Development: Define wireframes for different categories and campaigns, determining the positioning of assets to optimize user engagement and conversion rates. Performance Analysis: Monitor key homepage metrics such as pass-through rates and scroll depth. Use data to drive decisions that optimize user engagement and campaign performance. Senior Management Reporting: Regularly update senior management with campaign results and strategic insights, ensuring alignment with business goals.- Innovation and Improvement: Continuously seek opportunities to enhance the homepage experience, considering both competitive benchmarks and historical data.Required Skills and Qualifications:- MBA or equivalent master s degree in marketing, Business Administration, or related field.- Minimum of 4 years of experience in campaign planning, product marketing within the quick commerce or ecommerce sectors.- Proficient in category demand planning, revenue planning, and marketing strategy.- Demonstrated ability to work with cross-functional teams and manage multiple projects simultaneously.- Strong analytical capabilities with a proven track record of driving growth and user engagement through data- driven insights.- Excellent communication and presentation skills. (ref:updazz.com)

Payroll Type : Permanent