PAC Cosmetics - Assistant Manager - Digital Marketing (3-5 Yrs) Mumbai (Online/Digital Marketing)

We are seeking a dynamic and motivated Digital Marketing Specialist to join our team. The ideal candidate will play a key role in planning and executing digital marketing strategies across various channels to enhance brand awareness, drive traffic, and generate leads. This role requires a creative thinker with a strong analytical mindset and a passion for staying updated on the latest trends in digital marketing.Responsibilities:Revenue Growth & Campaign Execution:- Plan and execute digital marketing campaigns with a clear focus on increasing online sales.- Drive ROI-focused strategies across Meta (Facebook & Instagram), Google Ads, and other performance channels.- Manage and grow D2C sales through owned platforms and performance channels.Shopify Website Management:- Oversee the end-to-end management of the Shopify store, ensuring seamless performance, intuitive navigation, and mobile optimization.- Regularly update and maintain product listings, banners, landing pages, and collections in alignment with campaigns and launches.- Work with developers/designers to implement UI/UX enhancements and improve overall conversion rate (CRO).- Integrate and manage Shopify apps related to reviews, upsell/cross-sell, loyalty, subscriptions, and customer support.- Monitor site health, page speed, and troubleshoot issues including checkout problems, broken links, or payment failures.- Set up and manage discount codes, sales events, pre-orders, and bundling strategies.- Ensure proper setup of tracking pixels, UTM tagging, and GA4 for performance monitoring and remarketing.- Collaborate with the logistics/ops team to ensure smooth integration between website and fulfillment platforms.- Work on inventory sync, order flow management, and third-party integrations like payment gateways, WhatsApp chat, and CRM systems.SEO, SEM & Analytics:- Manage on-page and off-page SEO strategies to improve organic visibility.- Utilize tools like Google Analytics, Google Tag Manager, and Shopify analytics to track performance and generate insights.- Create reports to monitor KPIs, analyze user behavior, and suggest data-driven improvements.Content & Social Media Integration:- Collaborate with content and creative teams to align marketing campaigns across digital touchpoints.- Ensure consistent messaging and tone of voice across channels.Email & Retention Marketing ; - Plan and execute email marketing campaigns (abandoned cart, post-purchase, reactivation, etc.).- Plan and execute retention-driven marketing campaigns including abandoned cart flows, win-back campaigns, post-purchase journeys, and loyalty triggers.- Use platforms to build segmented customer journeys based on behavior, purchase history, and engagement.- Implement personalized email and SMS campaigns to boost repeat purchase rate, customer lifetime value (CLV), and brand loyalty.- Analyze performance of retention channels and optimize for open rates, CTR, and conversions.- Collaborate with design and content teams to create engaging communication across retention touchpoints.Requirement:- Proven experience (4 years) in digital marketing.- Hands-on experience with Shopify (store setup, backend handling, app integrations, and optimizations).- Proficiency in Meta Business Manager, Google Ads, GA4, and other digital marketing tools.- Strong analytical mindset - must be data-driven in decision-making.- Ability to work independently, manage multiple projects, and meet deadlines.- Excellent communication and collaboration skills. (ref:updazz.com)

Payroll Type : Permanent