Brand Copywriter (3-7 Yrs) Bangalore (Content/Design)

Brand Copywriter About Our Client:Founded in 2020, the company is a digital platform in the spirituality and wellness sector, offering tailored apps to help users with personal growth and well-being. It combines technology with traditional practices to deliver engaging content and experiences that drive long-term user retention. The brand aims to cater to individuals seeking high-quality and authentic devotional products, blending traditional craftsmanship with modern convenience.Job Description: Brand CopywriterLocation: HSR Layout, BangaloreExperience: 3-7 years of experience in copywriting or brand messaging (advertising-experience working on high-profile brands)Qualification: Bachelors degree in Marketing, Communications, English, or a related field.About the role:- As the Senior Copywriter, you will be the creative force behind our brand s voice and messaging. You will develop compelling content strategies and execute them across various channels, ensuring alignment with our brands vision and values.- Your work will play a pivotal role in engaging our target audience and elevating our brand presence.Key Responsibilities:- Creative Development: Lead the ideation and execution of creative concepts for campaigns, ensuring that all copy is on-brand, engaging, and aligned with our marketing objectives.- Brand Voice: Establish and maintain a consistent brand voice across all platforms, adapting tone and style to suit different audiences and channels.- Collaboration: Work closely with designers, marketers, and product teams to create integrated campaigns that drive awareness, engagement, and conversions.- Content Strategy: Develop and implement content strategies across touchpoints that leverage insights from market research and user feedback to optimise messaging.- Mentorship: Provide guidance and mentorship to junior copywriters, fostering a culture of creativity and collaboration within the team.- Performance Analysis: Monitor and analyse campaign performance metrics, using data to refine copy and enhance future initiatives.Requirements:- Strong portfolio showcasing a range of copy styles and projects.- A strong background in advertising is essential, particularly as a Copywriter or Senior Copywriter- Excellent writing, editing, and proofreading skills with a keen eye for detail.- Proven track record of creating scripts for both TVCs (Television Commercials) and digital/social media campaigns- Must have worked on highly visible, viral, or popular Indian ad campaigns.- Ability to work collaboratively in a fast-paced environment and meet tight deadlines.- Familiarity with SEO best practices and digital marketing strategies is a plus.- A deep understanding of the cultural nuances and consumer behaviours in Bharat, especially in the religious and spiritual space, with a keen interest in emerging digital trends.- Experience writing scripts for celebrity endorsement campaigns is a plus.- Ability to craft short, impactful, and engaging ad scripts for a variety of platforms, maintaining a balance between humor, relatability, and emotional appeal.- Expertise in building narratives that resonate across TV commercials and digital-first mediums (e.g., Instagram, YouTube, etc.).- Demonstrated understanding of Indian cultural nuances and market trends that drive virality. (ref:updazz.com)

Payroll Type : Permanent