ARTH - Manager - Brand Marketing & Communication (4-15 Yrs) Gurgaon/Gurugram (Marketing/PR/Advertising)

Job Overview:We are seeking a dynamic, strategic, and creative Brand Marketing and Communication Manager to lead our branding, marketing, communication, and CSR initiatives at ARTH, a fast-growing NBFC fintech company with multiple branches/centers. The Brand Marketing and Communication Manager will be responsible for shaping the company s brand presence, driving marketing campaigns, executing BTL activities and events, managing internal and external communications, and leading impactful CSR initiatives. This position requires a blend of creative thinking, strategic marketing expertise, excellent communication skills, and a passion for making a positive community impact.Key Responsibilities:Brand Strategy and Management:- Develop and implement a cohesive brand strategy that reflects the company s values, vision, and mission.- Ensure brand consistency across all platforms, including print, digital, and in-branch communications.- Oversee the development of brand guidelines, visual identity, and messaging to maintain uniformity across all channels.- Drive initiatives to enhance brand awareness and loyalty within target audiences.- Collaborate with senior leadership and product teams to position the company s brand in alignment with business objectives.Marketing Strategy and Campaigns:- Plan, execute, and measure integrated marketing campaigns that effectively promote products and services across multiple channels (digital, social, print, etc.).- Lead and execute the creation of promotional materials, including brochures, ads, social media posts, and email marketing.- Analyze customer insights, competitor activities, and market trends to drive creative marketing strategies.- Coordinate and manage digital marketing initiatives such as SEO, SEM, paid media, and content marketing.- Monitor and report on the performance of marketing campaigns, optimizing them based on data-driven insights.Event Management & BTL Activities:- Plan, organize, and execute corporate events, trade shows, and promotional activities to engage customers, stakeholders, and employees.- Organize below-the-line (BTL) activities such as roadshows, exhibitions, experiential marketing events, and local activations at each of the company s 10 branches/centers.- Collaborate with vendors, suppliers, and partners to ensure smooth execution of events and activities within budget and timeline.- Manage the end-to-end event process from concept creation to post-event evaluations, ensuring brand objectives are met.- Ensure all events and BTL activities adhere to brand guidelines and deliver a consistent brand experience.CSR (Corporate Social Responsibility) Activities:- Lead the company s CSR initiatives, ensuring alignment with the organization s values and mission.- Develop and implement CSR campaigns and programs that have a meaningful impact on the community.-Collaborate with non-profit organizations, local communities, and partners to identify key CSR opportunities.- Plan and oversee CSR events such as community service programs, charity drives, financial literacy workshops, and other social responsibility initiatives.- Monitor the progress of CSR projects, ensuring effective implementation, and evaluate their outcomes to assess impact.- Ensure the company s CSR activities are effectively communicated to both internal and external stakeholders, enhancing the company s brand reputation and social goodwill.Communication Management:- Develop and execute internal and external communication strategies that effectively convey the brand message to employees, customers, and stakeholders.- Create clear, engaging, and informative content for different platforms (website, social media, press releases, etc.).- Manage relationships with media, journalists, and influencers, ensuring the company s voice is represented in a positive light.- Handle crisis communication as required, ensuring timely and professional responses to any issues or negative feedback.- Regularly update senior leadership on the status and impact of communication and marketing initiatives.Stakeholder Engagement:- Collaborate with key stakeholders, including customers, regulators (e.g., RBI), partners, and investors, to foster strong relationships and enhance the company s reputation.- Work closely with HR and internal teams to promote the company s culture and values through internal communication campaigns.- Support regulatory compliance communications, ensuring alignment with industry standards and regulations.Branch and Center Coordination:- Coordinate marketing efforts across all branches and centers to ensure local relevance and brand consistency.- Support branch managers with localized marketing campaigns to drive engagement and lead generation.- Create and implement customer engagement strategies tailored to the unique needs of each branch/center.Reporting & Analytics:- Track and measure ke...

Payroll Type : Permanent