MGT Commerce - Manager- Product Marketing (5-8 Yrs) Bangalore (Marketing/PR/Advertising)

ONLY CANDIDATES WITH 5 to 6YRS IN PRODUCT MARKETIG WITH ADAS or AV (AUTONOMOUS VEHICLE) EXPEREINCE WILL BE ACCEPTED.- You will be the lead for go-to-market activities within the autonomous mobility and robotics categories (autonomous vehicles and ADAS systems, drones, tractors, trucking, robotics, manufacturing, digital maps etc), identify and execute marketing and sales strategies to grow iMerit s business.
-Work closely with Product Management, Sales, Solutions Architects and the broader Marketing team.
-Gain a comprehensive understanding of iMerit Ango Hub products and stay updated on their features to effectively promote use cases across various industries using diverse marketing channels. C- Create clear, differentiated messaging and collateral for products, solutions and packages within the autonomous mobility, mapping and robotics industries for the purpose of revenue generation.
-Gain a clear understanding of the target accounts, their products, and challenges, as well as the personas involved and how to speak to them with a level of expertise and relevance that create engagement.
-Develop sales enablement collateral such as sales packages, qualification criteria and messaging to accelerate sales effectiveness. This may come in the form of PowerPoint slides, one-sheets, how-to guides, case studies, blog posts, landing pages and short explainer videos.
-Work with the Events team to determine what events will drive the most leads and revenue, as well as - strategies and tactics for prospect engagement.
-You should be open to occasional travel for participation in various industry conferences to evangelize our positioning and value proposition, as well as learn from the market.
-Assist the inside and field sales teams by providing expertise in specific sales situations, whether it be the creation of discovery questions, playbooks, demos or objection handling.
-Conduct market research and analysis to improve iMerit s understanding of the market, competitors, and key trends within your target markets.
-Support lead acquisition strategies, both through direct and partner channels.
-Work with the Demand Generation team to execute those strategies.QUALIFICATIONS: - 5 years of marketing experience, ideally from a technology company scaling to a global enterprise.- ideal candidate has worked in the autonomous mobility, mapping or robotics industries and is well versed in the industry.
-Experience in positioning B2B products and solutions for a growth market, appealing to technical users.
-Comfortable navigating technical topics. Experience with big data, machine learning and/or artificial intelligence is a major plus.
-Excellent written, verbal and presentation skills.
-Strong knowledge of Microsoft PowerPoint and Google Slides, as well as Salesforce and Hubspot.
-Familiar with leveraging centralized platforms and applications for sales content, education and -training.
-Experience in different mediums to explain iMerits positioning and value (long form content, visualizations, videos, etc.) - Ability to develop and track KPIs on success of GTM strategies - Strong marketing data analysis knowledge through tools such as Excel, Google Sheets, Power BI etc.
-Self-starter who enjoys a fast-paced environment and highly dynamic market. Role Description- We work in an amazing industry and this is a critical role within the Marketing organization.
-As a member of the team you ll own the solution creation, product marketing and go-to-market functions, but also play a key role in building a marketing and sales machine that will take iMerit to the next level of growth.USP- iMerit s work is centered around data, the fuel that powers the ML industry.- Work across techs like object tracking, segmentation, video analytics, MLOPs, etc., and domains like GIS, Face Detection, AV, etc.- Fast paced environment & room to take initiatives.- Work on cutting edge technologies in different Computer Vision Domains. (ref:updazz.com)

Payroll Type : Permanent