Area Sales Manager

Key Responsibilities

Sales & Distribution Management:

1. B2B Sales Target Achievement:
   • Drive B2B sales through direct retailing (shop-to-shop) by identifying and targeting local businesses in the assigned area.
   • Meet and exceed monthly/quarterly/yearly sales targets for retail and distributor appointments.
2. Distributor Appointment:
   • Identify and appoint potential distributors in different areas to expand the product reach.
   • Build and maintain relationships with distributors to ensure consistent product supply and market penetration.
3. Client Relationship Management:
   • Establish and maintain strong relationships with retailers, wholesalers, and distributors to maximize sales opportunities.
   • Regularly visit key accounts and partners to understand their needs and provide necessary support.

Market Development & Expansion:

1. Territory Management:
   • Take ownership of the assigned geographical area, ensuring proper coverage and sales execution.
   • Identify new business opportunities and untapped markets within the area to maximize sales and brand presence.
2. Shop-to-Shop Retailing:
   • Perform field visits to retail outlets and stores to sell the company s products directly to shop owners and retailers.
   • Provide product demonstrations, ensure product placement, and work to achieve the sales targets through shop visits.
3. Market Intelligence:
   • Collect and analyze market data to identify trends, competitor activity, customer preferences, and other factors that can influence sales strategies.
   • Use insights to adapt sales tactics and improve product offering to meet the demands of local businesses.

Sales Execution & Reporting:

1. Sales Planning & Execution:
   • Develop and execute sales plans and strategies for the assigned area to increase market share.
   • Plan daily or weekly routes for shop-to-shop visits and distributor meetings to ensure maximum productivity.
2. Sales Reporting:
   • Maintain accurate records of sales activities, including customer interactions, new distributor appointments, and sales volumes.
   • Provide regular reports to the Regional Sales Manager on performance, market trends, and competitive activity.

Product Knowledge & Training:

1. Product Knowledge:
   • Stay up-to-date with the company s products, features, and benefits to effectively communicate with potential customers.