Firstcry - Brand Communications Role (7-15 Yrs) Any Location (Online/Digital Marketing)

About FirstCry.aeFirstCry.ae is the leading online destination for baby and kids products in the UAE. As we continue to grow, we are looking for a passionate and skilled Marketing Communications Manager to join our team and take ownership of our brand communication across key marketing channels.Role OverviewAs a Marketing Communications Manager, you will be responsible for developing compelling, on-brand messaging that engages our audience and drives conversions. You will oversee copywriting across multiple digital touchpoints, ensuring consistency in tone, clarity, and effectiveness. The ideal candidate is a strong writer with experience in direct-to-consumer (DTC) e-commerce and a deep understanding of how words can drive action.Key Responsibilities1. Copywriting & Content Strategy:- Develop and refine copy for key marketing channels, including:- Emails - Promotional, transactional, and lifecycle campaigns.- Meta & Google Ads - Ad creatives with a strong conversion focus.- Onsite Marketing - Banners, landing pages, and product promotions.- Push Notifications & WhatsApp - Short, compelling messages to engage customers.- Ensure all communication is clear, concise, and aligned with the brand voice.- Test and optimize messaging based on performance data.2. Brand Messaging & Consistency:- Maintain a consistent tone of voice across all marketing touchpoints.- Develop messaging guidelines to ensure alignment across teams.- Collaborate with designers, performance marketers, and product teams to create engaging content.3. Performance & Optimization:- Work closely with the performance marketing team to craft high-performing ad copy.- Use A/B testing and analytics to refine messaging strategies.- Monitor engagement metrics and continuously optimize for better results.Qualifications & Experience- Fluent in English with exceptional writing and editing skills.- 2 years of experience in copywriting, marketing communications, or content marketing (preferably in e-commerce or direct-to-consumer brands).- Basic understanding of performance marketing and how copy influences conversions.- Experience writing across multiple formats (ads, emails, push, WhatsApp, website, etc.).- Strong attention to detail and ability to work in a fast-paced environment.- Ability to analyze performance data and optimize messaging accordingly.What We Offer- A dynamic role in a fast-growing e-commerce brand.- Opportunity to shape the brand s voice across key digital channels.- Competitive salary and benefits package.- A collaborative work environment with a team that values creativity and data-driven decisions.If you are passionate about writing, love e-commerce, and want to craft impactful brand messaging, we d love to hear from you!Interested candidates can share their updated cv via mail (ref:updazz.com)

Payroll Type : Permanent