Sales (electrical Component)

Job Title: Electrical Components Marketing Specialist
Location: NIT 1, Faridabad
Job Type: Full-Time
Reports To: Marketing Manager
Job Summary:
We are seeking a dynamic and results-oriented Electrical Components Marketing Specialist to join
our team. This role is responsible for developing and executing marketing strategies for electrical
components, with a focus on driving product awareness, demand generation, and market growth.
The ideal candidate will have a solid understanding of the electrical component industry and a
passion for creating innovative marketing campaigns that resonate with engineers, distributors, and
OEMs (Original Equipment Manufacturers).
Key Responsibilities:
Market Research & Analysis: Conduct market research to identify emerging trends,
customer needs, and competitive landscape in the electrical components sector. Use
insights to inform marketing strategies.
Product Positioning: Develop clear and compelling product positioning and messaging for
various electrical components, emphasizing unique selling points and benefits for targeted
customer segments.
Campaign Management: Plan, implement, and manage multi-channel marketing campaigns
to promote electrical components. Track and optimize campaign performance to achieve
KPIs and ROI.
Product Launches: Develop and execute go-to-market strategies for new product launches,
including the coordination of marketing activities and communication plans.