Wanted Manager Insights,

Relocation Assistance Offered Within Country
Job Number165573 : Mumbai, Maharashtra, India
Who We Are
Colgate:Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name
Join Colgate:Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values-Caring, Inclusive, and Courageous-we foster a culture that inspires our people to achieve common goals. Together, lets build a brighter, healthier future for all.
About Us
Would you like to be part of a team that is building a future to smile about? What about having the opportunity to collaborate with teams across the world, full of stimulating discussions, and making impactful contributions?
If this is how you see your career, Colgate is the place to be
Our dependable household brands, dedicated employees, and sustainability commitments make us passionate about building a future to smile about for our employees, consumers, and surrounding communities. We, at Colgate, take immense pride in our brand which fuels our workplace to encourage innovative thinking, champion experimentation, promote authenticity and thus contribute to our enduring success.
If you want to work for a company that lives by their values, then give your career a reason to smile...every single day
What is the purpose of this role?
As part of the Consumer Marketing Insights team, your primary focus will be to drive category and consumer understanding in the organization. This would include usage, attitudes, brand choices and positioning for our core brands. You will drive strategic insights spaces as well as be SPOC for brands in the portfolio.
What would be the responsibilities for this role?
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Develop in:depth consumer and category understanding :
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Maximise learnings from segmentation and usage studies. These will be required across demographic and behaviour cohorts
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What are the barriers to consumption growth (eg how can we drive more frequent brushing in rural and night brushing in urban)
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Brand Choices/ Nuances Of Imagery/ What Is Expertise:
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How do consumers perceive different brands, why do they choose different brands across time (repertoire)
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How can we build brand assets/ how do consumers think of expertise in the context of brands
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Brand insights:
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For the portfolio of assigned brands, drive specific projects depending on the business need (concept
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Flesh out brand spaces that can be leveraged by creatives and campaigns
What does the ideal candidate profile look like?
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Required
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5 years of overall experience in CMI and research, ideally in CPG or similar categories, with a focus on brand strategy, innovation, and communication
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Min 3years in CMI in marketing organisation
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Experience in both quantitative and qualitative research across a diverse toolbox of research methodologies
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Preferred
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Experience in scoping, implementing and delivering insights initiatives guiding business decisions regarding innovation, communication strategy and go:to:market execution
L1:RS1
CPIL
Our Commitment to Diversity, Equity and Inclusion
Achieving our purpose starts with our people - ensuring our workforce represents the people and communities we serve -and creating an environment where our people feel they belong; where we can be our authentic selves, feel treated with respect and have the support of leadership to impact the business in a meaningful way.
Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexua
Job Type: Permanent