What does Digital Marketing entail

What does Digital Marketing entail? Digital marketing fundamentally includes all marketing activities that depend on electronic devices or the internet. Digital marketing encompasses a range of channels, from social media and search engine optimization (SEO) to email marketing, aimed at engaging customers and prospects. Unlike conventional marketing, it enables businesses to engage with their customers in real time, providing an opportunity for immediate responses to questions, remarks, and evaluations. The primary aim of digital marketing is to connect with consumers in the online space, where they dedicate the majority of their time. With digital marketing, businesses can connect with customers on their smartphones, tablets, and computers via a variety of channels.