Digital Marketing Executive

Responsibilities:
Assist in developing and executing digital marketing strategies to enhance brand awareness and lead generation.
Create engaging and brand-aligned content for social media platforms (LinkedIn, Facebook, Instagram, Twitter).
Manage social media accounts, ensuring consistent posting, engagement, and audience growth.
Support content creation for digital channels, including websites, blogs, newsletters, and email marketing campaigns.
Plan and execute paid advertising campaigns (Google Ads, Meta Ads, LinkedIn Ads).
Assist with SEO strategies and website optimization for better search engine rankings.
Implement email marketing strategies for lead generation and customer engagement.
Conduct basic data analysis to monitor campaign performance and website traffic.
Stay updated on digital marketing trends and share insights with the team.
Utilize tools like Google Analytics, SEMrush, Meta Business Suite, and Canva for marketing activities.
Create performance reports and optimize campaigns based on insights.
Qualifications:
Bachelor 's degree in Marketing, Communications, or a related field.
Strong interest in digital marketing with a willingness to learn.
Excellent written and verbal communication skills.
Basic understanding of social media platforms and digital marketing tools.
Ability to work independently and take initiative.
Strong organizational and time-management skills.
A collaborative team player with a positive attitude.
Basic graphic design or video editing skills (a plus).