PAC Cosmetics - Brand Marketing (5-10 Yrs) Mumbai (Online/Digital Marketing)

Location: Goregaon, Mumbai Experience: 5 Years | Passionate About Beauty & Branding? Read On! Are you a beauty enthusiast with a flair for storytelling, digital trends, and brand innovation? Do you have the creativity to make a brand shine and the strategy to ensure its success? If beauty marketing is your playground, we want YOU to take our brand to the next level! Your Role - The Magic You ll Create: Brand Building & Storytelling:- Develop a unique and powerful brand identity that stands out in the crowded beauty industry.- Ensure brand consistency across all communications, packaging, and marketing materials.- Craft compelling narratives that connect emotionally with consumers, highlighting brand values and product benefits. Product Launches & Campaigns:- Plan and execute show-stopping product launches that generate buzz and excitement.- Utilize captivating visuals, influencer collaborations, and social media hype to drive engagement.- Leverage beauty trends, tutorials, and storytelling to create an aspirational brand appeal. Digital & Social Media Domination:- Develop and implement cutting-edge social media strategies to engage, entertain, and convert audiences.- Build a thriving beauty community through user-generated content, interactive campaigns, and viral challenges.- Stay ahead of the curve with emerging social platform updates and beauty marketing trends. Influencer & Partnership Strategy:- Identify and collaborate with top beauty influencers, bloggers, and industry experts to amplify brand reach.- Oversee influencer events, PR packages, and exclusive product previews to foster strong relationships.- Manage contracts, budgets, and ROI-driven influencer marketing strategies to ensure impactful collaborations. Content Creation & Visual Excellence:- Oversee high-quality photoshoots, video production, and digital creatives to maintain a visually stunning brand.- Ensure all assets align with brand aesthetics and appeal to beauty lovers worldwide.- Work closely with creative teams to execute engaging advertising campaigns across various - channels. Data-Driven Marketing & Trend Forecasting:- Monitor beauty industry trends, competitor strategies, and consumer behavior to keep the brand ahead of the game.- Analyze social media metrics, digital campaign performance, and consumer insights to optimize strategies.- Provide quarterly reports on marketing effectiveness and areas for growth. Website & E-Commerce Growth:- Manage the brand s website, ensuring it s aesthetically pleasing, user-friendly, and SEO-optimized.- Oversee online marketing campaigns, including SEO, SEM, email marketing, and digital advertising.- Drive e-commerce sales through innovative digital strategies and seamless user experiences. What You Bring to the Beauty Table: - Marketing Expertise: 5 years of experience in marketing, with a focus on beauty, cosmetics, or fashion.
-Strategic & Creative Mindset: Ability to balance data-driven decisions with creativity to craft powerful campaigns.
-Influencer & Community Management: Experience in building influencer partnerships and - engaging brand communities.
-Content & Storytelling: A strong ability to tell brand stories through captivating visuals, copywriting, and campaigns.
-Digital Mastery: Deep knowledge of social media, paid advertising, SEO, and digital marketing tools.
-Trend-Obsessed: Passion for beauty trends, consumer behavior, and brand innovation.
-Leadership & Collaboration: Ability to lead a team while working cross-functionally with sales, product, and creative teams. Why Join Us? - Work with a beauty-forward, innovative, and trendsetting brand.
-Collaborate with top influencers, content creators, and industry experts.
-Exclusive access to the latest beauty launches and product perks.
-A dynamic, passionate, and creative team environment.
-The freedom to experiment, innovate, and make a mark in the beauty industry. Are you ready to redefine beauty marketing? Apply now and let s make waves in the industry! (ref:updazz.com)

Payroll Type : Permanent