Digital Marketing Executive

Role Overview:
We are looking for a Digital Marketing Executive to develop, implement, track, and optimize our digital marketing campaigns across all online channels. The ideal candidate should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.
Key Responsibilities:
Search Engine Optimization (SEO):
Conduct keyword research and implement on-page & off-page SEO strategies.
Optimize website content for better search rankings.
Monitor website traffic and SEO performance using tools like Google Analytics & Search Console.
Social Media Marketing (SMM):
Manage and grow company profiles on platforms like Facebook, Instagram, LinkedIn, Twitter, and YouTube.
Develop and schedule engaging content to increase brand awareness and audience engagement.
Run paid advertising campaigns on social media platforms.
Google Ads & Paid Campaigns:
Plan and execute paid marketing campaigns (Google Ads, Facebook Ads, LinkedIn Ads, etc.).
Monitor and optimize campaigns for maximum ROI.
Track, analyze, and report performance metrics.