Metadrob - Performance Marketing Professional (2-6 Yrs) Jaipur (Online/Digital Marketing)

Job Overview:We are seeking a highly skilled and experienced Performance Marketing Expert to join our dynamic marketing team. The ideal candidate will have a proven track record in driving customer acquisition and revenue growth through paid marketing channels. This role requires a strategic thinker who can develop and execute performance marketing campaigns across various digital platforms, analyze performance metrics, and optimize for maximum ROI.Key Responsibilities:- Develop, implement, and manage performance marketing campaigns across multiple channels including search (Google Ads), social media (Facebook, Instagram, LinkedIn, etc.), display advertising, and affiliate marketing.- Monitor and analyze campaign performance metrics to identify opportunities for optimization and drive continuous improvement.- Conduct A/B testing to optimize ad creatives, landing pages, and targeting strategies.- Collaborate with the content and design teams to create compelling ad creatives and landing pages that drive engagement and conversions.- Manage budgets effectively to ensure cost-efficient marketing spends and achieve target ROI.- Perform market and competitor research to identify new opportunities and trends in the performance marketing space.- Utilize advanced analytics and reporting tools to provide detailed campaign performance reports and -insights to senior management.- Stay up-to-date with the latest trends and best practices in performance marketing and digital advertising.- Work closely with the product and sales teams to align marketing efforts with business goals and objectives.Qualifications:- Bachelor s degree in Marketing, Business, or a related field.- 3-5 years of experience in performance marketing, preferably in a mid to senior level role.- Proven experience with major digital advertising platforms including Google Ads, Facebook Ads Manager, LinkedIn Ads, and others.- Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.- Proficiency in web analytics tools such as Google Analytics.- Experience with A/B testing and optimization methodologies.- Excellent communication and interpersonal skills.- Ability to manage multiple projects simultaneously and meet deadlines.- Strong understanding of SEO and SEM strategies.- Certification in Google Ads or other relevant platforms is a plus. (ref:updazz.com)

Payroll Type : Permanent