Sr Innovation Mktg Manager

Relocation Assistance Offered Within Country
Job Number165373 : Mumbai, Maharashtra, India
Who We Are
Colgate:Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name
Join Colgate:Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values-Caring, Inclusive, and Courageous-we foster a culture that inspires our people to achieve common goals. Together, lets build a brighter, healthier future for all.
What is the purpose of this role?
You will be responsible for ideating, developing and validating new product bundles for the Indian market in the assigned category/segment by building a pipeline based on Consumer Insights, in line with the Equity/Brand growth strategy.
Why is this exciting?
Innovation in products and design is at the core of Brand Development at Colgate and is a key priority outlined under our Global Strat plan. As a pivotal member of the India Innovation team, youll spearhead initiatives that not only bolster our products scientific superiority but also elevate our category leadership. You will be a catalyst for business transformation and your contributions will be instrumental in unlocking growth opportunities, driving premiumization, and shaping the future of the category by pioneering breakthroughs that resonate with consumers and redefine the market. The role will provide you an opportunity to unleash your innovative spirit and embark on an exhilarating journey where creativity and progress converge.
What would be the roles and responsibilities?
:Develop Equity/Brand growth strategies with in:depth understanding of consumer/shopper trends and insights; competitive threats; and category or brand opportunities
:Identify and articulate consumer insights to create new:concept ideas and business opportunities
:Leverage new technologies, strategies and processes to capture value add opportunities (e.g. new claims, products, flavor, packaging)
:Lead concept and bundle development with cross:functional teams
:Deliver effective Integrated Marketing Campaigns; develop clear and persuasive strategies and campaign ideas
:Management of multiple projects utilizing tools to efficiently and effectively monitor progress of projects and keep within agreed timetables
What are the competencies, skills and experiences required for this role?
Experiences
:Minimum 5years of Marketing experience in Brand Management and/or Innovation in consumer goods / healthcare / cosmetics industry
:Implementation of at least one business building initiative, e.g. new product launch, relaunch, packaging change, promotional program, etc.
:Key involvement in business analysis, marketing plan development, and cross:functional project management
:Experience with working with data / analytics to build business and consumer hypothesis, leading to strong marketing executions / innovations
:Leadership Competencies
:Driving Innovation : Encouraging creative thinking; pushing for continuous improvement in all ways of doing business; balancing innovation with adopting standard Colgate processes and practices.
:Planning / Priority Setting : Aligning goals and helping others develop objectives to support business strategies; translating objectives into action plans.
:Analysis/Decision Making : Gathering relevant information efficiently; applying logic in solving problems and making decisions; using data to support recommendations; weighing risks and predicting benefits and costs.
:Functional Competencies
:Brand and Equity Management
:Commercial acumen and Financial Proficiency
:Consumer Insights and Data Analytics
:Project Management
Education
:Min qualification: Bachelor 's degre
Job Type: Permanent