Specialist / Sr. Specialist : Salesforce Marketing Cloud

Relocation Assistance Offered Within Country
Job Number164681 : Mumbai, Maharashtra, India
Who We Are
Colgate:Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name
Join Colgate:Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values-Caring, Inclusive, and Courageous-we foster a culture that inspires our people to achieve common goals. Together, lets build a brighter, healthier future for all.
Do you want to come to work with a smile and leave with one as well? In between those smiles, your day consists of working in a global organization, continually learning and collaborating, having stimulating discussions, and making impactful contributions
If this is how you see your career, Colgate is the place to be
Our diligent household brands, dedicated employees, and sustainability commitments make us a company passionate about building a future to smile about for our employees, consumers, and surrounding communities. The pride in our brand fuels a workplace that encourages creative thinking, champions experimentation, and promotes authenticity which has supplied to our enduring success.
If you wish to work for a company that lives by their values, then give your career a reason to smile...every single day.
The Experience :
In today 's multifaceted technology environment, it is an exciting time to be a part of the Global IT team at Colgate. Our highly technical and innovative team is dedicated to driving growth for Colgate Palmolive in this ever:changing landscape.
What role will you play as a member of the Colgate 's Information Technology team?
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Define and implement the digital marketing technology in support of our global strategy for 1st Party Data Acquisition
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Configure and Implement consumer focused platforms including Customer Data Platforms and Customer Identity and Access Management solutions
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Develop and integrate multiple data flows and pipelines to link disparate data streams of customer interactions into a single source of truth that can be used across our marketing and advertising technology stack.
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Contribute to the build of Customer Data Models for use in marketing segmentation, targeting, personalization, sales enablement, and similar use cases.
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Develop recommendations, strategies, methodologies to ensure that outcomes are met against campaign goals
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Partner the development of the technology roadmap to bring together, handle, and leverage customer data to improve digital marketing and personalization efforts.
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Work with global and divisional Marketing teams to advance FPD Collection, Data Integration efforts and data driven marketing strategies and technologies
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Partner with digital marketing, analytics, and eCommerce technical and business teams to integrate relevant customer data in order to develop targeted digital campaigns, acquire and drive campaign creation and execution, and report on results and takeaways
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Perform data analysis and modeling and ingest relevant first party data to further develop and identify new audience targets
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Research and recommend new digital marketing technologies to advance our capabilities in digital advertising and marketing analytics.
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Understand Colgate 's consumer and professional environment and how we use technology across multiple platforms, including but not limited to: Salesforce Marketing Cloud, Google Cloud Platform, SAP Customer Data Cloud (Gigya), SAP Marketing Cloud, Adobe Experience Manager, and Salesforce Data Cloud
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Participate in the company 's (DDM) Data Driven Marketing Critical initiative to link data driven Targeting and Automated Audience Activation
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Provide input into
Job Type: Permanent