Manager - Media Marketing (7-10 Yrs) Kolkata (Marketing/PR/Advertising)

Key Responsibilities: Awareness & Media Spends: - Develop and implement strategies to enhance brand awareness across multiple channels - Meta, google campaigns.
-Manage and optimize media budgets, ensuring effective allocation of resources for maximum ROI. Performance Marketing Optimization: - Analyze performance data to refine marketing strategies and enhance campaign effectiveness.
-Utilize A/B testing and other methods to improve conversion rates and customer engagement. Content Strategy & Reporting: - Create and oversee a content marketing strategy that aligns with business goals.- Prepare detailed reports on content performance, providing insights and recommendations for improvement. Integrated Marketing Planning & Coordination: - Collaborate with cross-functional teams to ensure cohesive marketing campaigns.
-Plan and coordinate integrated marketing initiatives that align with overall business strategy. Geo X Spends:- Manage geo-targeted advertising efforts to maximize local market engagement and growth.- Analyze regional performance metrics to optimize spending and marketing effectiveness. CRM Strategy:- Develop and implement CRM strategies to enhance customer retention and loyalty.
-Oversee the management of customer data and segmentation for targeted marketing efforts. Ad hoc Media & Strategic Projects:- Lead special projects and initiatives that require strategic marketing insights and execution.
-Collaborate with external partners and agencies for campaign execution and media buying. Qualifications: - Bachelor s degree in Marketing, Business, or a related field; MBA preferred.
-7 years of experience in marketing, with a focus on performance marketing and media management. (ref:updazz.com)

Payroll Type : Permanent