Manager - Social Media Marketing (3-7 Yrs) Mumbai (Online/Digital Marketing)

Job Summary :The Social Media Marketing Manager will be responsible for developing, implementing, and managing our social media strategy across various platforms. This role requires a deep understanding of social media trends, excellent communication skills, and the ability to create engaging content that resonates with our target audience.Key Responsibilities :- Develop and execute a comprehensive social media marketing strategy aligned with the company s goals and objectives.- Create, curate, and schedule high-quality content that engages our audience across all social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok).- Monitor social media channels for trends, feedback, and mentions, and respond appropriately to enhance community engagement.- Analyze social media performance metrics to assess the effectiveness of campaigns and make data-driven decisions for improvement.- Collaborate with other departments (e.g., Marketing, Sales, and Customer Service) to ensure cohesive messaging and branding across all platforms.- Stay up-to-date with the latest social media trends, tools, and best practices to keep the company s social media presence relevant and engaging.- Manage social media advertising campaigns, including budgeting, targeting, and performance tracking.- Prepare regular reports on social media performance and present findings and recommendations to stakeholders.Qualifications : - Bachelor s degree in Marketing, Communications, or a related field.- Proven experience as a Social Media Manager or similar role, ideally within [specific industry, if applicable].- Strong understanding of various social media platforms and their unique audiences.- Excellent written and verbal communication skills.- Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms (e.g., Google Analytics, Facebook Insights).- Creative mindset with the ability to produce visually appealing content.- Strong organizational skills and the ability to manage multiple projects simultaneously.Preferred Skills :- Experience with graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.- Knowledge of SEO, email marketing, and digital advertising strategies.- Familiarity with influencer marketing and partnership development. (ref:updazz.com)

Payroll Type : Permanent