Quarry Luxury Stones - Executive - Digital Marketing (1-6 Yrs) Mumbai (Online/Digital Marketing)

Job Description: Digital Marketing Executive (Luxury Industry)We are seeking a skilled Digital Marketing Executive with expertise in paid digital advertising. This role involves executing and optimizing high-impact campaigns across platforms such as Google Ads, Meta, Twitter, and LinkedIn, with a focus on lead generation and brand visibility. This role also supports ad hoc projects across various digital marketing verticals. The ideal candidate will possess a deep understanding of paid digital advertising platforms and a track record of successful campaigns.Responsibilities:- Develop, and execute paid digital campaigns across Google Ads, Meta Ads, LinkedIn Ads, Twitter Ads, and programmatic platforms.- Ensure alignment with the brand s visual identity, tone, and style across all paid media channels.- Stay updated on industry trends and competitor activities to keep the brand at the forefront of digital innovation.- Collaborate with sales, product, design, and cross-functional teams to align digital strategies with business goals.- Use data-driven insights to inform decisions, and improve campaign performance.- Oversee daily monitoring, reporting, and delivery of media plans, ensuring KPI success.- Adapt strategies based on regional trends, local market nuances, and seasonal shifts.- Work closely with agencies and stakeholders to execute and deliver marketing plans.- Analyze media performance and creatives, suggesting improvements and next steps.- Conduct regular competitive analysis and benchmarking for continuous improvement.- Manage budgets and billing processes for accuracy and transparency.- Deliver detailed analysis and reporting on paid media actions, identifying new opportunities and corrective solutions when necessary.- Ensure seamless integration of Google Analytics, Tag Manager, and paid platforms with brand assets.Requirements:- Strong lead generation experience in paid social, search, and display (programmatic experience is a plus).- Expertise in platforms such as Meta Business Suite, LinkedIn Ads, Google Ads, Pmax, Display, YouTube, Twitter Ads, Google Analytics, and Tag Manager.- Experience with DV360, CM360, and Amazon DSP is an advantage.- In-depth knowledge of search and social platform algorithms.- Experience in ad operations, including trafficking, click trackers, and UTM implementation.- Experience working with UHNI customers, understanding luxury market dynamics and consumer behavior.- Proficiency in media planning, budgeting, reporting, and campaign optimization.- Excellent communication skills, with a strong ability to work independently and collaborate with teams.- Fluency in Microsoft Office, particularly Excel, Word, PowerPoint, and experience with AI tools.Preferred Experience:- 1-3 years of relevant experience in digital marketing for luxury brands or agencies.- Strong understanding of luxury industry trends and marketing strategies, both locally and globally. (ref:updazz.com)

Payroll Type : Permanent