Assistant Manager - Marketing - Furniture Vertical (3-8 Yrs) Bengaluru (Online/Digital Marketing)

Assistant Manager- Sell ( Marketing) - FURNITURE VERTICAL You are responsible for: - Customer understanding: Be the voice of the customer internally - Understand needs: Even those that the customers themselves may not realize - Stay on top of changing trends and strategic priorities through in-depth data analysis to predict customer behavior Pricing - Develop the right pricing policy - Identify opportunities for giving customers value through intelligent and limited discounting.
-Use discounting to drive portfolio mix and achieve strategic goals Merchandising - Develop and execute plans to showcase the right products - Identify cross-selling and upselling opportunities - Own the customer experience in the category and make navigation, discovery easier.
-Save the customer time: Identify the parameters customers use to make decisions and ensure catalog richness- Marketing - Work with marketing to identify the best RoI initiatives to build awareness and encourage trial across channels - SEM, SEO, TV Commercials, etc.
-Understand SEM, SEO and Email marketing, identify the right keywords, reduce SEM costs while increasing conversions of website visits to orders Promotions - Create promotions to drive revenue, margins, etc.
-Own both creation and execution of promotions calendar including special occasions (Diwali, Valentine s day, etc.) - Catalogue: Own catalogue content creation - Lead catalogue photoshoot & content creation, drive this via internal catalogue & marketing teams - Drive better conversions through catalogue improvement & enhancement basis customer insights Operations - Work with internal sourcing, quality & design team to track key project milestones, ensure processes are followed for review & reporting of the same - Work with buying and sourcing teams to plan inventory & inwarding as per requirement, ensure inventory sufficiency & reduce non-selling inventory (ref:updazz.com)

Payroll Type : Permanent