Brand Manager - Hotel (5-10 Yrs) Bangalore (Marketing/PR/Advertising)

Key Responsibilities:1. Brand Strategy Development:- Develop, implement, and manage long-term brand strategies that support business growth and market differentiation.- Conduct market research, competitor analysis, and customer insights to guide brand positioning and messaging.- Collaborate with senior leadership to align brand strategy with corporate objectives and target market needs.2. Brand Positioning and Messaging:- Define and maintain a consistent brand voice, tone, and messaging across all marketing channels and touchpoints.- Ensure brand positioning is effectively communicated and resonates with target audiences, driving brand loyalty and advocacy.- Work with product and marketing teams to develop product positioning and narratives that strengthen the brand.3. Marketing and Campaign Strategy:- Lead the development of integrated marketing campaigns that amplify brand visibility and support business objectives.- Oversee and contribute to the creative direction of advertising, digital, and social media strategies to reinforce brand identity.- Measure and report on the effectiveness of brand campaigns, including ROI, engagement metrics, and brand health.4. Brand Guidelines and Standards:- Establish and maintain brand guidelines to ensure consistency across all internal and external communications.- Ensure all brand collateral, digital content, and marketing materials adhere to the brand standards.5. Strategic Analysis and Reporting:- Analyze market trends, consumer behavior, and brand performance to provide actionable insights for the brand strategy.- Prepare reports for senior management and stakeholders on brand performance, including metrics such as brand awareness, equity, and customer perception.- Regularly assess competitors branding strategies and recommend adjustments to ensure the brand remains competitive.6. Collaboration and Cross-functional Alignment:- Work closely with marketing, sales, product, and communications teams to ensure brand strategies are effectively executed across all channels.- Provide strategic guidance and support to other departments to ensure that brand objectives are achieved through various touchpoints.- Ensure a seamless customer experience and brand consistency across all customer interactions.7. Innovation and Market Expansion:- Identify new market opportunities and areas for brand expansion.- Stay updated with industry trends, emerging technologies, and consumer preferences to guide the brand s evolution.- Propose and lead new initiatives that enhance the brand s relevance and market positioning. (ref:updazz.com)

Payroll Type : Permanent