Manager - Digital Marketing (6-12 Yrs) Kolkata/West Bengal (Online/Digital Marketing)

Role Objective:As a Digital Marketing Manager, you need to develop, implement and oversee long-term digital marketing campaigns and short-term advertising techniques through digital platforms for our brand on Amazon & other platform. This role requires enhancing brand awareness, driving traffic to the company s website and generating sales leads.Job Description:- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns- Design, build and maintain our social media presence.- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).- Identify trends and insights, and optimize spend and performance based on the insights.- Brainstorm new and creative growth strategies.- Plan, execute, and measure experiments and conversion tests.- Collaborate with internal teams to create landing pages and optimize user experience.- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.- Instrument conversion points and optimize user funnels.- Collaborate with agencies and other vendor partners.- Evaluate emerging technologies.
-Provide thought leadership and perspective for adoption where appropriate.Required Skillset- Must have team handling experience.- Proven working experience in digital marketing- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns- Strong analytical skills and data-driven thinking- Up-to-date with the latest trends and best practices in online marketing and measurement (ref:updazz.com)

Payroll Type : Permanent