Manager - Marketing (4-14 Yrs) Mumbai (Online/Digital Marketing)

Marketing Strategy and Planning:- Develop comprehensive marketing strategies in alignment with the company s overall objectives and target market.- Conduct market research and analysis to identify trends, competitors, and customer preferences.- Create marketing plans that include campaigns, promotions, and product launches.Brand Management:- Manage the organization s brand identity and positioning in the market.- Oversee the development of brand guidelines and ensure consistent brand messaging across all marketing channels.Digital Marketing:- Lead digital marketing initiatives, including SEO, SEM, social media, email marketing, and online advertising.- Optimize the company s online presence and website to drive traffic and generate leads.Content Strategy:- Develop and execute a content marketing strategy to engage the target audience and increase brand authority.- Supervise the creation of compelling and relevant content for various marketing channels.Campaign Management:- Plan and execute marketing campaigns to promote products, services, or events.- Monitor campaign performance, analyze data, and adjust strategies for maximum impact.Team Management:- Lead and motivate a team of marketing professionals, providing guidance and support to achieve marketing goals.- Conduct regular performance evaluations and facilitate skill development.- Budgeting and ROI Analysis:- Manage the marketing budget effectively, allocating resources to maximize ROI.- Measure and analyze the performance of marketing efforts, providing reports to stakeholders.Collaboration and Coordination:- Work closely with sales, product development, and other departments to ensure marketing activities support business objectives.- Collaborate with external agencies and vendors to execute marketing campaigns and projects.Events and Sponsorships:- Plan and coordinate participation in industry events, trade shows, and sponsorships to enhance brand visibility. (ref:updazz.com)

Payroll Type : Permanent