Head - Digital Marketing - SaaS (7-15 Yrs) Anywhere In India/Multiple Locations/Indore (Online/Digital Marketing)

Job Summary :- As the Digital Marketing Head at Company you will be responsible for developing and executing the company s digital marketing strategy to drive brand awareness, lead generation, and customer acquisition. You will lead a team of digital marketing professionals and work closely with cross-functional teams to implement effective campaigns across various digital channels. This role requires a deep understanding of digital marketing techniques, strong analytical skills, and a proven track record of driving results in the SAAS industry.Responsibilities :- Develop and execute the overall digital marketing strategy to drive brand visibility, lead generation, and customer acquisition.- Lead and mentor a team of digital marketing professionals, providing guidance and support to ensure campaign success and professional growth.- Collaborate with cross-functional teams, including sales, marketing, and product development, to align digital marketing initiatives with business objectives.- Develop and implement integrated digital marketing campaigns across various channels, including search engine optimization (SEO), search engine marketing (SEM), email marketing, social media marketing, content marketing, and display advertising.- Conduct market research and competitive analysis to identify market trends, customer needs, and opportunities for differentiation in the digital space.- Manage and optimize the company s website, ensuring it is user-friendly, engaging, and optimized for search engines.- Oversee the planning and execution of email marketing campaigns, including list segmentation, content creation, and performance analysis.- Monitor and analyze key digital marketing performance metrics, providing insights and recommendations for campaign optimization and continuous improvement.- Stay up-to-date with the latest trends and best practices in digital marketing, incorporating innovative strategies to enhance campaign effectiveness.- Collaborate with external partners, agencies, and vendors to execute digital marketing initiatives effectively.Qualifications :- Bachelor s degree in marketing, business administration, or a related field. MBA is a plus.- Proven experience in digital marketing leadership roles within the SAAS industry, preferably in e-commerce or technology.- Strong understanding of digital marketing techniques, including SEO, SEM, email marketing, social media marketing, content marketing, and display advertising.- Excellent leadership skills with the ability to inspire and motivate a digital marketing team.- Strategic mindset with the ability to develop and execute integrated digital marketing campaigns that drive results.- Strong analytical skills, with the ability to interpret data and make data-driven decisions.- Experience in managing digital marketing budgets and resources effectively.- Proficient in digital marketing tools, platforms, and analytics, including Google Analytics, SEO tools, email marketing platforms, and social media management tools.- Excellent written and verbal communication skills, with a keen eye for detail and creativity.- Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.- We offer competitive compensation packages and a collaborative work environment that fosters innovation and growth. We require an experienced and results-driven digital marketing professional with a passion for driving success in the SAAS industry (ref:updazz.com)

Payroll Type : Permanent