Katyayani Organics - Content Writer (1-3 Yrs) Delhi (Content/Design)

Job Description: Content WriterJob Title: Content WriterDepartment: Marketing/ContentReports To: Content Manager/Marketing ManagerJob Purpose:The Content Writer is responsible for creating high-quality, engaging, and informative content for a variety of digital platforms, including websites, blogs, social media, email campaigns, product descriptions, and more. This role requires a strong understanding of content strategy, SEO best practices, and the ability to write in different styles to effectively communicate with diverse audiences.Key Responsibilities:1. Content Creation:- Write clear, concise, and compelling content for websites, blogs, social media, email newsletters, and other marketing materials.- Research and produce well-written articles, guides, case studies, product descriptions, landing pages, and other forms of content.- Develop content that is aligned with the brand s voice, tone, and messaging guidelines.- Ensure all content is accurate, engaging, and relevant to the target audience.2. SEO Optimization:- Conduct keyword research and optimize content for SEO to improve search engine rankings and increase organic traffic.- Implement on-page SEO strategies, such as optimizing headings, meta descriptions, and alt tags to enhance visibility.- Write SEO-friendly content that meets the needs of both search engines and users while maintaining readability.3. Content Strategy:- Collaborate with the content and marketing teams to develop content calendars, ensuring a consistent flow of content across platforms.- Align content creation with the overall marketing strategy, brand goals, and target audience.- Stay updated on industry trends, competitor content, and the latest content marketing best practices.4. Editing and Proofreading:- Review and edit content for grammatical accuracy, clarity, and consistency.- Ensure content is free of errors and meets the company s quality standards.- Revise and update old content to keep it relevant and up-to-date.5. Audience Engagement:- Tailor content to different audience segments and platforms to maximize engagement and drive conversions.- Write engaging headlines and copy that encourages readers to take action, such as signing up for a newsletter, making a purchase, or sharing content on social media.6. Collaboration with Cross-Functional Teams:- Work closely with marketing, design, and social media teams to ensure content aligns with the overall marketing strategy and visual guidelines.- Collaborate with subject matter experts, product managers, and other stakeholders to gather information for accurate and authoritative content.7. Performance Tracking & Reporting:- Monitor the performance of content through analytics tools, tracking key metrics like traffic, engagement, conversion rates, and more.- Adjust content strategies based on performance data and audience feedback to improve future content.Skills & Qualifications:- Education: Bachelor s degree in English, Journalism, Communications, Marketing, or a related field.- Experience: 1-3 years of experience as a content writer or in a related role (experience in digital marketing, SEO, or e-commerce content is a plus).Skills:- Strong writing, editing, and proofreading skills with a keen eye for detail.- Knowledge of SEO best practices and experience with keyword research and content optimization tools (e.g., Google Keyword Planner, SEMrush, As).- Ability to write in different tones and styles to appeal to various audiences.- Familiarity with content management systems (CMS) such as WordPress, Shopify, or similar platforms.- Experience with social media platforms and writing content tailored to each channel. (ref:updazz.com)

Payroll Type : Permanent