Customer Relationship Management/Growth & Retention Marketing Role (3-6 Yrs) Gurgaon/Gurugram/Remote (Online/Digital Marketing)

Role & Responsibilities :CRM Strategy Development and Execution:- Develop and implement comprehensive CRM strategies using Clevertap, MoEngage, or similar platforms to enhance customer engagement and retention.- Plan and execute targeted CRM campaigns across various channels including, push notifications, and email marketing.- Collaborate with cross-functional teams to align CRM initiatives with overall business objectives.- Monitor campaign performance, analyze results, and iterate strategies for continuous improvement.- Stay updated on platform enhancements and best practices to leverage new features effectively.- Conduct regular audits of platform configurations and workflows to maintain data integrity and efficiency.Email Marketing and Automation:- Design and execute targeted email marketing campaigns using Clevertap, MoEngage, or similar platforms, leveraging segmentation and personalization features.- Develop responsive HTML email templates and ensure compatibility across various devices and clients.- Implement automated workflows for onboarding, nurturing, and re-engagement campaigns.Data Analysis and Reporting:- Extract and analyze customer data from Clevertap, MoEngage, or similar platforms to derive actionable insights and inform decision-making.- Generate regular reports on key performance metrics, including campaign effectiveness, customer engagement, and conversion rates.- Monitor trends and identify opportunities for optimization and growth based on data analysis.- Conduct & analyze A/B testing, and implement improvement.Customer Segmentation & Targeting:- Identify customer data & behavior patterns to segment customer base and identify target groups- Develop strategies to engage each segmentDomain Health Check and Deliverability:- Conduct regular domain health checks to ensure optimal email deliverability and inbox placement.- Monitor sender reputation metrics and implement strategies to maintain high deliverability rates.- Collaborate with IT and deliverability teams to troubleshoot and resolve any deliverability issues. (ref:updazz.com)

Payroll Type : Permanent