Nobel Hygiene - Senior Executive - Digital Marketing (4-7 Yrs) Mumbai (Online/Digital Marketing)

Job Responsibilities :Key Responsibilities :1. Search Engine Optimization (SEO) :- Perform keyword research to optimize content and landing pages for search engines.- Develop and execute on-page and off-page SEO strategies to drive organic traffic.- Track, report, and analyze website analytics and SEO performance.- Stay updated on SEO best practices and industry changes to ensure high SERP rankings.- Oversee the website s content management system (CMS) ensuring an optimal user experience.- Coordinate with the development team to maintain website functionality, speed, and overall performance.- Ensure the website is updated regularly with fresh content aligned with digital marketing campaigns.- Optimize landing pages for conversions and monitor website traffic using tools like Google Analytics.2. Agency Partner Management :- Facilitate clear communication between agencies, production houses, and internal teams.- Develop and maintain strong relationships with advertising agencies.- Manage agency pitch processes, scope of work, and contracts.- Oversee agency performance, providing feedback and guidance.3. Production House Management :- Partner with production houses for digital, and social content.- Manage production budgets, schedules, and deliverables.- Coordinate with internal stakeholders to ensure production alignment.- Ensure high-quality content delivery.4. Media Planning & Execution :- Plan and manage digital media campaigns (Google Ads, display ads, retargeting) across various platforms.- Work closely with agencies and internal teams to ensure cohesive media strategies.- Track media spend, performance, and ROI to ensure effective budget allocation.- Analyze results from paid media campaigns to recommend improvements for future initiatives.5. Social Media Strategy & Execution :- Develop and execute social media campaigns that drive engagement, followers, and brand visibility.- Monitor social media trends, platforms, and tools to identify new opportunities.- Create content calendars and oversee content creation and posting across all relevant platforms.- Engage with online communities and respond to queries or concerns in a timely manner.- Track and report social media KPIs, ensuring alignment with overall digital strategy.6. Digital Commerce (DC) Sales :- Manage and optimize online sales channels, including e-commerce platforms and third-party sellers.- Monitor and optimize product listings, promotions, and digital campaigns to drive online sales.- Use analytics to track conversion rates, identify gaps, and improve e-commerce performance.Education Qualification required :- Bachelor s degree in Marketing, Digital Marketing, or related field.- 4 years of experience in digital marketing, with a focus on SEO, media planning, D2C and social media management.Key Skills and Attitude Required :- SEO/SEM Expertise- Managing agencies and production houses- Website & E-commerce Management- Data Analytics & Reporting- Digital Media Buying & Planning- Social Media Strategy- Communication & Leadership Skills Experience (ref:updazz.com)

Payroll Type : Permanent