Demand Manager - HR Tech (5-8 Yrs) Mumbai (Marketing/PR/Advertising)

As a Demand Manager for our Diversity Platform, you will play a key role in driving demand generation, engagement, and client acquisition strategies. You will be responsible for identifying potential clients, managing relationships, and ensuring a consistent pipeline of opportunities that support the growth of the platform. This position requires a strong understanding of the diversity and inclusion landscape, especially regarding women in the workforce, and a proactive approach to expanding the platform s reach.Key Responsibilities :Demand Generation Strategy :- Develop and execute comprehensive demand generation strategies to increase awareness and drive lead generation for the platform.- Identify and target potential client segments such as companies focused on gender diversity, CSR initiatives, or looking to increase women s representation in the workforce.- Leverage a mix of channels including digital marketing, events, webinars, partnerships, and direct outreach to generate demand.Market Research & Insights :- Conduct thorough market research to identify trends, pain points, and opportunities related to diversity hiring and workforce inclusion.- Develop customer personas and map out demand funnels based on insights about the target audience.- Stay updated on the latest trends and technologies in the HR, recruitment, and diversity space to align the platform with market needs.Lead Generation & Management :- Collaborate with the sales and marketing teams to generate, qualify, and nurture leads through the sales funnel.- Use CRM tools to track, analyse, and report on lead generation metrics and campaign performance.- Build and maintain relationships with key stakeholders, industry leaders, and potential clients to create demand and partnerships.Collaboration with Marketing & Sales : - Work closely with the marketing team to create campaigns and materials that resonate with potential clients and support demand generation goals.- Support the sales team by providing data-driven insights, lead intelligence, and feedback on prospect engagement.Content Creation & Thought Leadership :- Contribute to the development of content such as blogs, white-papers, webinars, and case studies that showcase the platform s value and thought leadership in the diversity space.- Assist in creating materials for demand generation campaigns, including presentations, brochures, and other sales enablement tools.Event & Partnership Management :- Identify and manage opportunities for industry partnerships, speaking engagements, and events to create demand for the platform.- Organize and attend industry-specific events, trade shows, and conferences to promote the platform and generate leads.Key Requirements :Experience & Expertise :- 5-8 years of experience in demand generation, business development, or marketing, preferably in the HR tech or diversity/inclusion space.- Proven track record in managing demand generation campaigns and strategies that resulted in measurable business growth.- Strong understanding of diversity hiring practices and corporate diversity initiatives.Skills :- Excellent communication, negotiation, and presentation skills.- Strong analytical skills with the ability to use data to inform strategies and drive decision-making.- Proficiency in CRM systems (e.g., Salesforce, HubSpot) and demand generation tools.- Ability to collaborate cross-functionally with marketing, sales, and operations teams.Attributes :- Passionate about promoting diversity and inclusion in the workforce.- Results-oriented with a strong focus on achieving and exceeding targets.- Ability to work in a fast-paced environment and handle multiple priorities.- Strong relationship-building skills and a proactive approach to client engagement.Educational Qualifications :- Bachelor s degree in Marketing, Business Administration, Human Resources, or a related field.- Relevant certifications in demand generation, digital marketing, or diversity and inclusion would be an advantage. (ref:updazz.com)

Payroll Type : Permanent