Burgundy Hospitality - Manager - Marketing (5-10 Yrs) Mumbai (Online/Digital Marketing)

Position : Marketing ManagerPosition Overview :We are seeking a dynamic and creative Marketing Manager to lead our marketing efforts and elevate our brand presence in the luxury children s wear market. The ideal candidate will have a passion for fashion, a strong understanding of luxury branding, and a proven track record in developing and executing successful marketing strategies.Key Responsibilities :- Strategy Development : Create and implement comprehensive marketing strategies to drive brand awareness, customer engagement, and sales growth.- Brand Management : Ensure consistency of brand messaging and visual identity across all platforms and marketing materials.- Campaign Management : Develop, execute, and analyze marketing campaigns, including digital marketing, social media, email marketing, and influencer collaborations.- Market Research : Conduct market research and competitive analysis to identify trends and opportunities in the luxury Children s wear segment.- Content Creation : Oversee the creation of engaging content for various channels, including website, social media, blogs, and promotional materials.- Collaboration : Work closely with design, sales, and production teams to ensure alignment on brand vision and product launches- Budget Management : Manage the marketing budget, tracking expenses and ROI for all marketing initiatives.- Performance Analysis : Monitor and report on the effectiveness of marketing campaigns, using data-driven insights to refine strategies.- Public Relations : Build and maintain relationships with media outlets, influencers, and industry stakeholders to enhance brand visibility.- Visual merchandising : Executing visual merchandising strategies in accordance with international brands guidelines, while ensuring adaptation to local market trends and customer preferences.Candidate Qualifications & Skill Requirements :- Bachelor s degree in Marketing, Business, Fashion Merchandising, or a related field.- 5 years of experience in marketing, preferably in the luxury fashion or children s wear sector.- Strong understanding of luxury branding and consumer behavior.- Excellent written and verbal communication skills.- Proficiency in digital marketing tools and platforms (Google Analytics, social media advertising, email marketing software, etc.).- Creative thinker with strong problem-solving skills.- Ability to manage multiple projects and meet deadlines in a fast-paced environment.- Passion for fashion and a keen eye for trends.Job Location :Head Office - Prabhadevi, Mumbai.Reporting Manager : Business Head or Director.About us :Burgundy Brand Collective is one of India s fastest-growing specialty retail companies with stores in 9 cities. The company partners with best-in-class international luxury brands to offer Indians a window to the finest food and lifestyle themes from across the world. Our brand portfolio includes Royce Chocolate- a premium Japanese confectionery brand, Onitsuka Tiger - a leading Japanese fashion and lifestyle brand, Provenance Gifts - a marketplace for curated gourmet gifts, Ligne Roset - a luxury French contemporary furniture brand and Jacadi Paris - a French luxury children s wear brand. The plan is to aggressively (yet astutely) scale out a portfolio of international brands pan-India. (ref:updazz.com)

Payroll Type : Permanent