OYO Rooms - Search Engine Optimization & Content Manager (3-8 Yrs) Gurgaon/Gurugram (Online/Digital Marketing)

JD - SEO & Content ManagerSEO Strategy and Implementation- Develop and execute comprehensive SEO strategies to improve organic visibility and search rankings.- Perform ongoing keyword research and competitor analysis to identify growth opportunities.- Optimize website structure, on-page elements, and content for search engines.- Monitor and analyze site performance using tools like Google Analytics, Google Search Console, and SEMrush/As.Content Strategy and Development- Create and manage a content calendar aligned with business goals and target audiences.- Develop high-quality, SEO-optimized blog posts, articles, landing pages, and other web content.- Collaborate with writers, designers, and developers to ensure content is engaging, relevant, and aligned with SEO best practices.Technical SEO- Identify and resolve technical SEO issues, including crawl errors, site speed, mobile usability, and indexation problems.- Implement schema markup, redirects, and XML sitemaps.Performance Monitoring and Reporting- Track and report on key SEO and content performance metrics, such as organic traffic, keyword rankings, and conversion rates.- Use data insights to refine strategies and improve results.Content Marketing and Outreach- Plan and execute link-building and outreach campaigns to improve domain authority.- Repurpose and distribute content across various channels (social media, newsletters, etc.).Team Collaboration- Work closely with marketing, product, and development teams to align SEO and content goals with broader business objectives.- Manage and guide freelance writers, editors, and other content contributors.Requirements- Bachelor s degree in Marketing, Communications, or a related field.- 3 years of experience in SEO and content marketing roles.- Proven track record of driving organic traffic growth.- Strong understanding of SEO principles, algorithms, and tools (e.g., SEMrush, As, Moz).- Excellent content creation, writing, and editing skills.
-Analytical mindset with attention to detail.- Strong project management and organizational skills.- Ability to work collaboratively across teams.- Experience with local SEO and international SEO.- Knowledge of emerging trends in SEO and content marketing. (ref:updazz.com)

Payroll Type : Permanent