Manager - Marketing - Parlour (6-15 Yrs) Ahmedabad (Online/Digital Marketing)

Marketing Manager for parlour business will be responsible for driving business growth,building the brand, and leading the innovation process for the portfolio. Marketing Manager s focus will be to develop and implement effective marketing strategies that will ensure same store sales growth & increasing market share. He/ She will work cross-functionally to execute these strategies and provide support to the operations team.Annual Planning & Execution - Develop and implement annual marketing plan to achieve Parlour s top line and bottom line - Executing & monitoring monthly activities to achieve SSSG targets and support new outlet opening - Drive volume and value growth across regions to deliver on the annual marketing plan.- Closely liaison with central marketing team to ensure campaign planning of parlour are in line with overall brand campaigns Retail Branding , Campaign , Activation & CRM- Develop and implement marketing, branding, and communication strategies, including campaigns, content, design, events, digital marketing, and PR.- Plan & Implement the CRM interventions using technology like WA, SMS, Emailers to drive repeat consumption - Engage with creative/activation agencies to develop and execute the branding elements, communication & activation activities Consumer Promo /Schemes- Design consumer promotions/schemes/initiatives for increasing consumer offtakes.Category, Competition & Consumer Analysis - Drive consumer understanding for overall brand as well as the portfolio categories to feed into initiative planning.- Tracking competition and category trends on retail and devise plan of action - Regular market visit and work closely with regional team to understand market specific challenge and suggest action plan New Product Development - Develop new product for parlours basis strong category , competition and consumer understanding for various regions - Own the overall stage gate process for developing from idea generation to execution Budget Management - Manage portfolio A&SP budgets.Cross functional working - Participate in the demand and supply planning process/S&OP process.- Work closely with the cross functional teams purchase , finance , legal , central marketing team, supply chain & IT to drive various initiatives Analysis & Reporting - Weekly and monthly analysis of performance of various intervention & reporting- Analyse performance of outlets on monthly basis and suggest LAM interventions. (ref:updazz.com)

Payroll Type : Permanent