Physics Wallah - Manager - Marketing (6-10 Yrs) Noida (Marketing/PR/Advertising)

Job Description: Marketing Manager (Offline Coaching Centers - ATL & BTL Marketing)Position Title: Marketing ManagerLocation: NoidaDepartment: MarketingExperience Required: 5 years in ATL and BTL marketing, preferably in the education/coaching industryKey ResponsibilitiesATL Marketing:Campaign Planning & Execution:- Strategize and execute high-impact ATL campaigns, including TV, radio, print, and outdoor advertising.- Collaborate with media agencies to design and optimize campaigns.Media Planning & Budgeting:- Allocate budgets across ATL channels based on target demographics and campaign goals.- Monitor performance metrics to ensure ROI optimization.Brand Building:- Work with creative teams to develop compelling messaging and visuals that resonate with target audiences.- Ensure consistent brand identity across all ATL platforms.BTL Marketing:Local Activation:- Organize on-ground events like school outreach programs, workshops, and open houses.- Develop innovative ideas to increase visibility in local communities.Collateral Development:- Design and distribute promotional materials, such as brochures, flyers, and banners.- Coordinate with vendors for timely delivery and quality control.Partnerships & Alliances:- Establish partnerships with schools, local influencers, and community organizations for comarketing opportunities.- Leverage tie-ups to boost footfall and enrollment.Market Research & Analysis:- Conduct regular market surveys to identify customer needs, competition trends, and market gaps.- Analyze campaign performance data and provide actionable insights to refine strategies.- Monitor competitor marketing activities and implement competitive strategies.Key Skills & Qualifications:Educational Background: Bachelor s/Master s degree in Marketing, Business Administration,or a related field.Experience:Proven track record in managing ATL and BTL marketing for offline businesses, preferably in the education/coaching industry.Strong understanding of regional markets and audience behavior.Skills:- Excellent communication and negotiation skills.- Proficiency in campaign management and analytics tools.- Creative thinking with a focus on execution and ROI-driven strategies.- Leadership: Ability to lead and motivate a team to achieve marketing goals.What We Offer:- Competitive salary and benefits package.- Opportunity to work with a rapidly growing organization and shape the future of education.- A dynamic and collaborative work environment with career advancement opportunities. (ref:updazz.com)

Payroll Type : Permanent