Executive - Social Media (1-4 Yrs) Kolkata (Online/Digital Marketing)

Develop and execute a comprehensive social media strategy that aligns with the organization s marketing goals and brand identity.- Create and curate high-quality, engaging content (text, images, videos, and graphics) for various social media platforms, ensuring it resonates with the target audience.- Manage and maintain the organization s social media profiles and presence on platforms such as Facebook, Twitter, Instagram, LinkedIn, and others.- Plan and schedule social media posts and campaigns, including paid promotions, and monitor posting consistency.- Interact with followers, respond to comments and messages, and build a strong community by fostering positive interactions and conversations.- Create and manage paid advertising campaigns on platforms like Facebook Ads, Instagram Ads, and LinkedIn Ads to increase reach and conversions.- Monitor social media trends, tools, applications, and best practices, and apply that knowledge to increase the organization s social media presence.- Track and analyze key performance indicators (KPIs) to measure the success of social media campaigns and provide regular reports to management.- Collaborate with other departments (e.g., marketing, PR, and customer service) to ensure brand consistency and leverage social media for broader organizational goals.- Stay up-to-date with changes in all social platforms to ensure maximum effectiveness.Desired Candidates :- In-depth knowledge of various social media platforms. (ref:updazz.com)

Payroll Type : Permanent