Xerago - Content Writer (2-6 Yrs) Chennai (Content/Design)

About the Job :We are seeking a talented and experienced Senior Content Writer to join our growing team.Responsibilities :- Develop high-quality and engaging content for both B2B and B2C audiences, aligning with brand voice and messaging.- Produce a variety of content types, including blog posts, articles, whitepapers, case studies, product descriptions, and more.- Craft compelling copy for marketing materials, including website content, emails, social media posts, and advertising materials.- Ensure consistency in messaging across all platforms and campaigns.- Collaborate with the marketing team to develop and execute content strategies that drive brand awareness, lead generation, and customer engagement.- Conduct keyword research and implement SEO best practices to optimize content for search engines.- Monitor and analyze content performance metrics, making data-driven adjustments as needed.- Work closely with cross-functional teams, including marketing, design, and product teams, to gather information and insights for content creation.- Collaborate with external stakeholders, such as agencies and partners, as necessary.Requirements :- Proven experience as a Content Writer with a strong portfolio of B2B and B2C content.- Exceptional writing and editing skills with a keen eye for detail.- Familiarity with SEO best practices and content optimization.- Ability to adapt writing style to different audiences and industries.- Strong organizational and time-management skills, with the ability to meet deadlines.- Knowledge of current digital marketing trends and tools.- Bachelor s degree in English, Marketing, Communications, or a related field. (ref:updazz.com)

Payroll Type : Permanent