Zoomcar - Executive - Search Engine Optimization (3-6 Yrs) Bangalore (Online/Digital Marketing)

Responsibilities :- Developing and implementing comprehensive SEO strategies to increase organic traffic and improve search engine rankings- Conducting keyword research to identify high-potential keywords and phrases for targeting- Optimizing website content and structure for improved visibility and relevance to target keywords- Performing technical SEO audits and addressing issues related to crawlability, indexing, site speed and mobile-friendliness- Monitoring and analyzing website performance metrics, including traffic, rankings and conversions to track progress and identify areas for improvement.- Collaborating with content creators, developers and other team members to ensure SEO best practices are integrated into website updates, content creation and marketing campaigns.- Staying informed about industry trends, algorithm updates and new tools to continuously refine and enhance SEO strategies- Drive and execute the app store optimization (ASO) strategy to improve visibility and conversion in app stores (Play store and App Store)- Analyze and report on app performance data to identify trends, issues and opportunities for optimizationQualifications :- 2 Years of Proven experience as an SEO Specialist or similar role, with a track record of driving measurable results through SEO initiatives- Relevant certifications (e.g., Google Analytics, Google Ads, SEO certifications)- In-depth knowledge of SEO best practices, including on-page optimization, link building and technical SEO- Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush and ASO tools (App Annie, Sensor Tower) or similar platforms- Strong analytical skills and the ability to interpret data to make informed decisions and recommendations- Excellent communication and collaboration skills, with the ability to work cross-functionally and effectively communicate SEO concepts to non-technical stakeholders- Bachelor s degree in Marketing, Business, Computer Science, or a related field (preferred) (ref:updazz.com)

Payroll Type : Permanent