Required Marketing Executive - Bangalore

Position Overview: The Marketing Executive will play a key role in developing and executing marketing strategies to promote the company 's retail products and services. This role involves collaborating with various departments to increase brand visibility, attract customers, and drive sales through both online and offline marketing initiatives. The ideal candidate will have a strong understanding of retail marketing, digital marketing trends, and consumer behavior. Key Responsibilities:

• Campaign Management:
  • Plan and execute marketing campaigns to promote retail products and services.
  • Coordinate with the creative team to develop promotional materials such as brochures, advertisements, and social media posts.
  • Monitor campaign performance and adjust strategies as needed to ensure maximum effectiveness.
• Brand Strategy:
  • Assist in defining and implementing brand strategies to build brand awareness and loyalty.
  • Ensure consistent brand messaging across all marketing channels.
• Digital Marketing:
  • Manage and optimize the company s online presence, including website content, social media platforms, and email marketing.
  • Implement SEO, SEM, and content marketing strategies to drive traffic and improve conversions.
• Market Research and Analysis:
  • Conduct regular market research to understand consumer behavior and trends.
  • Analyze competitors ' strategies and customer feedback to continuously improve marketing tactics.
• Event Management:
  • Plan and organize promotional events, product launches, and in-store activations.
  • Coordinate logistics and work with external vendors to ensure events run smoothly.
• Sales Support:
  • Work closely with the sales team to align marketing initiatives with sales goals.
  • Develop promotional offers and discounts to attract customers and boost sales.
• Budget Management:
  • Manage and track marketing budgets to ensure cost-effective spending on campaigns and promotions.
• Reporting and Analytics:
  • Prepare regular reports on the effectiveness of marketing strategies and campaigns.
  • Use analytics tools to assess performance and provide insights for future initiatives.

Job Profile : Marketing Executive
Industry : Diploma, bsc-bca-bbm