Consultant/Senior Consultant - Media Planning & Optimization (3-7 Yrs) Mumbai/Gurgaon/Gurugram (Marketing/PR/Advertising)

Role: Media Planning and Optimization Expert (Media Spends)Designation : Consultants / Senior Consultants.Location: Mumbai/ GurgaonExperience: 3-7 years hands-on experience in media planning and campaign management.- Looking for Traditional Media Planning and Optimization Expert- Analyse and Optimize comprehensive media release plans for global and local clients, encompassing traditional media campaigns, including TV, Print, Radio, and Outdoor.- Develop comprehensive media strategies based on media objectives, data analysis, industry trends, and target audience preferences.- Analyze media buying/planning data to generate insights and formulate effective strategies for clients.- Identify cost and quality measurements, conduct audits, benchmarking, and provide insightful analysis to enhance campaign performance.- Support pitch management by assisting clients in selecting media agencies based on their requirements.- Manage client relationships, ensuring smooth project delivery, risk management, and timely communication.- Collaborate with cross-functional teams to drive successful campaigns and business outcomes.- Specialize in TV and Print marketing within the Media Audit SME group, training team members and developing methodologies for improved insights.- Oversee media auditing, value tracking, and pitch management projects to maximize client value.- Stay up-to-date with marketing trends and best practices to enhance campaign effectiveness.- Expertise in BARC, AdeX, IRS, DOOH, RAM, TGI, and other tools for managing media campaigns.- Proven ability to analyze data, draw insights, and optimize campaigns for maximum ROI.- Strong project management skills and the ability to manage multiple projects and teams.- Excellent communication and client relationship management skills.Preferred Qualifications:- Experience in media agencies or media audit roles.- Proficiency in identifying cost and quality measurements and conducting media spends reviews and campaign audits.- Experience with media planning, optimisation and analytics tools, along with emerging media marketing tools. Familiarity on CRM, CDP tools are a plus.Interested candidates can email their resumes mentioning in subject line Media Spends. (ref:updazz.com)

Payroll Type : Permanent