Manager - Product Marketing (5-10 Yrs) Hyderabad (Marketing/PR/Advertising)

Job Title: Product Marketing ManagerLocation: Onsite(Hyderabad)Department: MarketingReports to: [Marketing Director/VP of Marketing]Job OverviewWe are seeking a Product Marketing Manager to join our team and champion the launch and growth of Sustainability Product, our cutting-edge SuiteApp for carbon accounting. This individual will play a pivotal role in developing and executing marketing strategies to position SuiteEarth as the go-to solution for sustainability-focused businesses. Collaborating closely with product management, sales, and cross-functional teams, you will ensure product addresses customer needs and market demands effectively while driving adoption and revenue growth.Key Responsibilities :- Product Positioning & Messaging : Develop and refine SuiteEarth s positioning and messaging to highlight its unique value proposition for carbon accounting and sustainability.- Go-to-Market Strategy : Lead the planning and execution of go-to-market strategies for SuiteEarth s launch and feature updates, ensuring alignment with SuiteWorld and other key events.- Market Research & Competitive Analysis : Conduct in-depth research on carbon accounting challenges, customer needs, and industry trends. Use insights to enhance product features and inform marketing campaigns.- Sales Enablement : Create and deliver resources like presentations, product sheets, and case studies to empower the sales team in effectively presenting SuiteEarth s value to prospective customers.- Customer Insights : Collaborate with customer success teams to gather and leverage feedback from early adopters and users, refining messaging and identifying opportunities for growth.- Campaign Management : Design and implement multi-channel marketing campaigns (e.g., digital, webinars, events) that build awareness and drive adoption of SuiteEarth.- Metrics & Reporting : Monitor KPIs, including campaign performance, customer engagement, and adoption rates. Provide actionable insights and reports to stakeholders.- Cross-Functional Collaboration : Partner with product, sales, and implementation teams to align on product priorities and customer pain points, ensuring SuiteEarth delivers measurable value to users.Qualifications- Education: Bachelor s degree in Marketing, Business, Sustainability, or a related field. MBA or advanced degree is a plus.- Experience:- Minimum of 5-6 years in product marketing, ideally in SaaS or sustainability-focused products.- Proven success in go-to-market strategies and product launches.- Experience in carbon accounting, sustainability, or ERP systems is highly preferred. Skills :- Strong understanding of sustainability metrics, carbon accounting, and ESG reporting.- Ability to craft compelling messaging that resonates with sustainability leaders and stakeholders.- Proficient in marketing tools (CRM, analytics platforms, digital marketing tools).- Excellent communication, project management, and analytical skills.- Collaborative mindset with experience working in cross-functional teams.Preferred Skills & Qualifications- Familiarity with NetSuite, SuiteApps, or similar ERP solutions.- Knowledge of sustainability reporting frameworks such as GHG Protocol or CDP.- Experience marketing to environmentally conscious businesses or in the tech-for-good space.Creativity and a passion for sustainability-driven innovation (ref:updazz.com)

Payroll Type : Permanent