Marketing Communications Specialist, India

About Lubrizol
The Lubrizol Corporation, a Berkshire Hathaway company, is a specialty chemical company whose science delivers sustainable solutions to advance mobility, improve wellbeing and enhance modern life. Founded in 1928, Lubrizol owns and operates more than 100 manufacturing facilities, sales, and technical offices around the world and has about 8,000 employees. For more information, visit Lubrizol.
We value diversity in professional backgrounds and life experiences. By enabling a consistent, unbiased, and transparent recruitment process, Lubrizol seeks to create a positive experience for candidates so we can get to know them at their best. We recognise unique work and life situations and offer flexibility, ensuring our employees feel engaged and fulfilled in every aspect of life.
Summary of the Role:
This role is part of a Regional Marketing Communications team on execution of the Regional Marcomm approach, developing and implementing marketing communication strategies and programs to bolster Lubrizol 's overall brand awareness and opportunities throughout the IMEA region focused on India. The successful candidate must have a proven ability to develop and execute marketing communications strategies, create engaging content, and work with diverse departments within the company.
Responsibilities / Accountabilities:
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Support the development and execution of One Lubrizol marketing communication strategies and plans for the India region, aligned with the overall regional business and global mar:comm objectives. This can include brand:building campaigns, thought leadership programs, PR activations, industry conferences, tradeshows and enhancing visibility of our continued growth in the region.
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Seek opportunities to bolster Lubrizol 's awareness in market, in alignment with One Lubrizol brand projects and guidelines. Collaborate with the regional marketing team to localize and adapt global marketing campaigns for the India market, ensuring cultural relevance and effectiveness.
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Maintain relationships with local PR agency to secure coverage and press releases to maximize brand exposure and PR opportunities. Align with global PR teams to ensure consistent messaging and maximize media exposure.
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Create engaging and localized content for various marketing channels, including social media, websites, blogs. Adapt global content to fit the local market and cultural nuances. This includes digital content, presentations, case studies, whitepapers and other collateral to support brand awareness, commercial demand and talent recruitment.
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Execute digital marketing initiatives, including social media campaigns, email marketing, website optimization, and SEO/SEM strategies.
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Analyze and report marketing communication performance metrics and leverage insights to optimize future campaigns.
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Stay updated with industry trends and competitor activities to identify new marketing opportunities and ensure a competitive edge.
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Establish relationship with internal clients and departmental groups to plan and execute communications projects.
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Write and/or edit content in many forms and styles, with specific focus on presentations at special internal events and internal communications to all regional organization.
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Develop initiatives to foster employee engagement and promote a positive company culture in the IMEA region (India). This can include facilitating employee recognition programs, internal events, internal campaigns, employee surveys, and supporting our Inclusion Diversity and Equity in Action (IDEA) program.
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Work closely with all other members in the Marketing Communications team, specifically the Internal Communications, Creative Services and Media Services teams to accomplish goals.
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Ensure consistent brand messaging and visual identity across all marketing communications, including providing guidance for business specifics events and communications.
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Support marketing ev
Job Type: Permanent