Head - Design (5-7 Yrs) Gurgaon/Gurugram (Content/Design)

Location: Hybrid (2 Days Weekly - Gurgaon)Website : https://optimite.netAbout Optimite :Optimite is the Email marketing agency for the top 1% of ecommerce brands. We help Shopify stores grow faster through high-converting, data-driven email campaigns.Optimite is a profitable agency with over 5 years of experience, having helped more than 2,000 ecommerce brands grow through email marketing. We ve built lasting partnerships with some of the fastest-growing Shopify stores worldwide.Team :With the aim to turn Optimite into the World s No. 1 Email Marketing Agency in the next 2 years, you ll be working in an atmosphere of hyper-growth. Our founders, Nishant and Sushant Yadav (brothers to an advantage), started Optimite on Fiverr, serving over 2,000 brands globally in the last 5 years. They have worked closely with the leadership of the largest brands and digital agencies in the US and Europe.About the Role :In this role, you will establish Optimite s internal design team as a media house, elevating our brand storytelling and creating a cohesive visual experience across all client and in-house projects. As our Head of Design, you will drive design strategy, enhance team capabilities in Figma, and set up streamlined processes to ensure high-quality output and brand consistency.You ll be instrumental in developing a unified design system, fostering a collaborative environment, and maintaining Optimite s standard of excellence across all design deliverables.What will you do?As the Head of Design at Optimite, you ll oversee all aspects of our design initiatives, ensuring top-quality output and efficient workflows. You ll focus on Design System & Quality (40%), Team Training & Development (30%), and Media Production & Collaboration (30%).Design System & Quality (40%)- Establish Figma as the primary design tool, building a comprehensive design system that ensures consistent and high-quality deliverables.- Oversee the creation of reusable templates and assets for various projects, enabling faster turnaround times and brand alignment across touchpoints.- Set and monitor design quality metrics, establishing feedback loops to maintain high standards across the board.Metrics you ll own :- Design Consistency: Ensuring a unified brand look and feel across all assets.- Template Utilization Rate: Increasing the use of standardized templates for efficiency.- Quality Score: Tracking adherence to defined quality benchmarks in final deliverables.Team Training & Development (30%) :- Create and implement a training program for Figma and design best practices, enhancing team skills and enabling collaboration within the platform.- Mentor and support junior designers, providing growth opportunities and fostering a culture of continuous improvement.- Develop a structured feedback system, conducting regular design reviews and 1:1 sessions to support team growth.Metrics you ll own :- Training Completion Rate: Ensuring all team members are proficient in Figma and design principles.- Skill Development: Tracking team progress through evaluations and skill assessments.- Mentorship Satisfaction: Gauging the effectiveness of mentorship through team feedback.Media Production & Collaboration (30%) :- Establish media production workflows, similar to a media house, that enable efficient, scalable design processes for both client and internal projects.- Collaborate with marketing, content, and operations teams to create cohesive, brand-aligned assets that resonate with target audiences.- Use data-driven insights to refine creative strategies, adapting based on campaign performance and audience feedback.Metrics you ll own :- Project Delivery Timeliness: Ensuring on-time delivery of all design projects.- Collaboration Effectiveness: Measuring successful cross-functional work with feedback from other teams.- Design Engagement Metrics: Tracking the impact of designs on campaign engagement and performance.Must Have :- 5 years of design experience, including team management, Figma expertise, and a focus on quality control.- Proven track record in building and maintaining design systems for brand consistency.- Strong organizational skills, with the ability to implement scalable workflows that streamline production.- Experience working closely with cross-functional teams in marketing, content, and operations.Good to have :- Background in media production or experience in building internal media house capabilities.- Experience with design for ecommerce or digital agencies.- Familiarity with data-driven design approaches, using metrics to inform and optimize creative decisions.What would success look like for you?- Creating a high-functioning design team proficient in Figma and consistently delivering quality output.- Developing a scalable design system that maintains brand consistency and streamlines processes.- Fostering a collaborative environment where ...

Payroll Type : Permanent