NMIMS - Associate - BTL Marketing & Activation (2-5 Yrs) Mumbai/Navi Mumbai (Marketing/PR/Advertising)

This incumbent will be responsible for creating on-ground awareness for the brand and help generate leads within the respective regions at NGA SCE.
-You will also be responsible for managing and coordinating the work of our marketing team in the region.Key Responsibilities :- Planning and Implementation of Regional Events, Activations and other BTL Activities.- Campaign Ideation and execution of Qualifying B2B Activations.- Financial Estimation and Management for Activities.- Define Key Goals, Guidelines for each campaign, market and ensure deliveries.- Anonymous Market Visit- s, Audit, Check, etc. to identify lapses, report them and take corrective actions.- Creative Planning and Execution for Regional Activations, POS, etc.- Prepare Reports for all activities.- Ensure maintenance and updation of detailed documentation and MIS reports on all media related activities- Ensure timely preparation of all MIS reports, analyses; reviews them and highlights variances, if any to HOD.
-Conduct market research to determine the most profitable target audience and promotion approach; produce and execute marketing plans.- Research potential competitors and evaluate competitive positions based on marketing opportunities.Requirements - Skills & Competencies :- Good written and verbal communication & analytical skills- Proactive and Go-Getter Attitude- Flexible and adaptable to work in a matrix environment- Brand Communication Understanding- Negotiation skills & ability to deal with multiple vendors- Highly organized with a creative eye for detail- Proven experience as BTL, Activations and events Requirements - Education & work experience :- Graduate or PG/MBA in Mass Media/Marketing Communication/Advertising or equivalent- 2 to 5 years of experience in Events Organization and Execution, Marketing and Business Development.- Solid background in direct response/acquisition marketing.- Knowledge of Internet marketing and content management systems.- Solid understanding of sales and marketing functions. (ref:updazz.com)

Payroll Type : Permanent