Brand Manager - Startup (5-10 Yrs) Chennai (Marketing/PR/Advertising)

Impacteers is a trailblazing startup transforming career development for students and professionals. Our platform is a vibrant junction connecting users with exciting career opportunities, career pathway, engage, network and expert guidance through our mentors. We bridge the gap between ambitious job seekers, corporate HRs, academic institutions, alumni, and industry experts, crafting a unique ecosystem where career dreams are nurtured and helping them finding the true calling.We re Hiring:Brand Manager: As our Brand Manager, you ll be the architect and storyteller behind the Impacteers movement. You ll own the development and execution of a powerful brand narrative that ignites action, attracts passionate users, and positions Impacteers as the driving force for positive changeResponsibilities:Forge an impactful brand identity:- Define and refine Impacteers brand essence, values, and messaging that resonate with our purpose-driven audience.- Develop and maintain comprehensive brand guidelines to ensure consistency across all touchpoints, from our platform to social media.
-Collaborate with internal teams (marketing, product, design) to infuse the Impacteers brand into every aspect of the user experience.Fuel the movement through engagement:- Develop and execute impactful marketing campaigns that inspire action and drive user acquisition across digital and offline channels (social media, content marketing, PR, events).- Manage and optimize campaign performance through data analysis and reporting, demonstrating the impact of your efforts.- Build and nurture relationships with key media partners and influencers who amplify the Impacteers story.Stay at the forefront of change:- Conduct ongoing market research to track industry trends, competitor activity, and customer sentiment, ensuring Impacteers remains at the forefront of the movement.- Identify and capitalize on emerging brand-building opportunities that align with our mission and values.- Proactively adapt and refine the Impacteers brand strategy based on data and insights, ensuring continued relevance and impact. Qualifications:- 3 years of experience in brand management, with a preference for purpose-driven or tech-focused brands.- Proven track record of developing and executing successful brand marketing campaigns that drive engagement and action.- Deep understanding of digital marketing trends and channels, particularly those that resonate with a socially conscious audience.- Strong analytical skills and the ability to translate data into actionable insights to optimize brand strategy.- Excellent written and verbal communication skills, with a talent for crafting compelling narratives that inspire and motivate.- Passion for technology and a genuine understanding of Impacteers mission, values, and target audience.- Collaborative and cross-functional team player with a strategic mindset and a drive to make a difference.Bonus points:- Experience working with communities driven by social impact or environmental causes.- Fluency in multiple languages (a plus for global brands with a focus on social impact).If you re a changemaker who thrives on building brands that empower positive action, join the Impacteers movement! We want to hear from you! (ref:updazz.com)

Payroll Type : Permanent