Assistant Manager - ECommerce (2-9 Yrs) Mumbai (Online/Digital Marketing)

Job Description : As a part of the Growth function, the marketplace marketing associate/manager will be responsible for driving customer acquisition on marketplaces such as Amazon, Flipkart etc. and achieving monthly revenue growth targets through end-to-end management of digital marketing activities, optimization of performance & costs/CAC etc. on a day to day basis. Key Areas :Responsibilities :- Customer acquisition & digital sales funnel management - Develop & execute detailed monthly advertising plans across the advertising platforms of Amazon, Flipkart, Nykaa, Myntra for achieving the sales targets with optimal ACOS/ROAS & ensuring targets are met Campaign Management - Plan & implement PLA/branded video ads/PCA etc. campaigns to achieve business targets and maximize revenue - Daily campaign management across all the digital marketplace platforms for acquisition - Continuously monitor & optimize performance to ensure sales growth in line with forecast, conversion funnel efficiency and cost/CAC optimization - Implement a test & scale approach to constantly test ad formats, creatives, platforms etc. to get best results Promotions - Design & execute effective promotions strategy to push sales numbers as well as uplift visibility, mind metrics - Budget & ROI management - Optimize continuously to ensure high ROI and minimize CAC Analytics & Reporting - Leverage ad platform analytics and tools such as Helium 10, Amazon PI tool etc. to derive actionable insights - Detailed analysis of sales trends, funnel, conversions & all key metrics and sharing relevant insights & recommendations - Monitor performance & optimize/course correct Skills and Competencies : Skills :- Core digital marketing skills & hands-on experience across Amazon, Flipkart, Myntra ads etc.
-Strong experience in analytics tools and techniques - Proficient in quantitative analysis & insighting - Data/numbers oriented - Good at advanced excel/other data analysis tools - Strong verbal & written communication Competencies :- Commercial & strategic acumen - Results driven & ROI focused - Technology oriented with keen interest in latest tech developments in digital marketing - People orientation & leadership ability - Strong bias to action - Agility and ability to take decisions/course correct fast (ref:updazz.com)

Payroll Type : Permanent