KKBC - Social Media & Community Manager - B2B Vertical (5-8 Yrs) Any Location/Remote (Online/Digital Marketing)

Role Introduction :We are seeking a dynamic and experienced Freelance B2B Social Media & Community Specialist to manage and grow our online presence across B2B social media platforms and lead community engagement efforts. The ideal candidate will have a strong blend of community management, social media expertise, and public relations experience, with a passion for creating authentic connections and meaningful conversations in professional networks.Key Responsibilities : Paid Advertising Management :- Develop, implement, and optimize performance-driven digital advertising campaigns across platforms, including Facebook, LinkedIn, and Twitter.- Track and analyze campaign performance metrics, making data-driven adjustments to improve ROI and overall effectiveness.- Collaborate with account managers and directors to align paid media strategies with client goals and business objectives.- Maintain and build relationships with advertising platform vendors and other third parties to stay updated with platform developments and best practices.Social Media Management :- Create, schedule, and manage engaging organic content for social media platforms, such as LinkedIn, Twitter, and industry forums.- Engage with followers, foster professional conversations, and drive meaningful discussions across digital channels.- Track and report on social media performance, analyzing engagement metrics and adjusting strategies as needed.Community Management :- Build and nurture relationships within online B2B communities, such as LinkedIn groups and Slack channels.- Moderate discussions, address community questions or concerns, and encourage a positive and engaged community environment.- Collect and relay valuable feedback to internal teams to inform product or service improvements.PR & Brand Communication :- Develop and write content that supports brand storytelling, such as press releases, blog posts, and thought leadership articles.- Ensure a consistent brand voice across paid and organic social media, community channels, and PR activities.- Support media relations, including pitching stories to relevant B2B publications when necessary.Collaboration & Strategy Alignment :- Work closely with internal teams (marketing, sales, and product) to align paid and organic digital strategies with overall business goals.- Identify new channels, strategies, and tactics to support the achievement of digital advertising and social media objectives.- Provide regular reports on both paid campaign performance and community/social media growth, offering actionable insights for continuous improvement.Qualifications :- 5 years in B2B social media, community management, or PR.- Proven track record in managing social media accounts and engaging with B2B communities.- Strong writing and content creation for a B2B audience.- Expertise in LinkedIn, Twitter, and community platforms (e.g., Slack, Discourse).- Familiar with analytics tools (Google Analytics, Sprout Social, etc.).Key qualities :- Strategic thinker with a passion for B2B marketing and the creator economy- Excellent interpersonal skills and ability to build professional relationships online- Proactive problem-solver with strong attention to detail- Ability to work independently and collaboratively in a fast-paced environment- Adaptable and eager to learn new technologies and industry developments (ref:updazz.com)

Payroll Type : Permanent