Puretech - Search Engine Optimization Analyst (1-2 Yrs) Mumbai/Navi Mumbai (Online/Digital Marketing)

The hands-on position will include :- Create accurate keyword lists and organize content themes effectively.- Conduct keyword research independently, with minimal guidance.- Demonstrate proficiency in Information Architecture, content evaluation, and recommendations.- Perform technical checks on websites, including breadcrumbs, heading tags, and content accessibility.
-Provide source code-level recommendations for better website crawling.- Implement Meta and OG tags, crafting context-based, keyword-rich Meta and Title Tags.- Ensure error-free documents and provide on-page recommendations for SEO enhancement.- Understand client services/products and deliver detailed content requirements. Show expertise in keyword density, proximity, and Latent Semantic Keywords to generate unique ideas and avoid duplication.- Initiate backlinks with catchy headlines and descriptions containing keywords and page URLs.
-Regularly refresh link details and stay updated on new content syndication platforms.- Adhere to reporting schedules and proactively report deviations.
-Emphasize keyword ranking trends and provide error-free reports showcasing understanding of key SEO metrics.
-Investigate Bounce Rate variations and integrate Search Console and Google Analytics for comprehensive reporting on business improvements or deteriorations.Qualifications and Skills : - Bachelor s degree- Experience 1 to 2 years- Proven experience working in SEO roles, with a strong track record of improving organic search rankings and driving measurable results.- In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices.- Proficiency in SEO tools and platforms such as Google Analytics, Google Search Console, SEMrush, Moz, As, etc.- Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.- Excellent communication skills- Passion for staying updated on the latest SEO trends, tools, and techniques. (ref:updazz.com)

Payroll Type : Permanent