Juego Studios - Manager - Search Engine Optimization (9-13 Yrs) Bangalore (Online/Digital Marketing)

Role Overview:We are seeking an experienced and results-driven SEO Manager with a strong focus on B2B traffic generation and lead acquisition. The ideal candidate will have a proven track record in driving high-quality organic traffic and generating Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs) for B2B markets, particularly in North America. This role requires a strategic thinker who can execute innovative SEO initiatives aligned with business objectives and targeted lead generation goals.Key Responsibilities: 1. SEO Strategy Development & Execution: - Develop and implement comprehensive SEO strategies focused on driving B2B traffic and acquiring leads.
-Conduct market research, competitor analysis, and keyword research tailored to the B2B gaming and technology sectors. 2. On-Page and Technical SEO: - Optimize website architecture, content, and user experience to meet SEO best practices for B2B audiences.
-Oversee technical SEO audits and resolve issues related to crawl errors, page speed, and indexing to enhance lead generation potential. 3. Off-Page SEO: - Build and execute link-building campaigns focused on B2B domains to improve domain authority and referral traffic.
-Establish partnerships and relationships with relevant industry blogs, forums, and thought leaders to secure high-quality backlinks. 4. Content Optimization: - Collaborate with content teams to develop SEO-optimized, high-value content that appeals to decision-makers and influencers in B2B markets.
-Provide guidelines for meta descriptions, title tags, and other on-page elements to increase engagement and conversions. 5. Performance Tracking & Reporting: - Monitor, analyze, and report on SEO performance using tools like Google Analytics, SEMrush, and Google Search Console.
-Track B2B-specific KPIs such as organic lead generation, website conversion rates, and customer acquisition costs (CAC). 6. Lead Generation & Target Market Focus: - Drive organic website traffic in targeted B2B markets, with a particular focus on North America.
-Develop localized SEO strategies to align with the preferences and behaviors of North American B2B audiences.
-Achieve MQL and SQL targets by generating high-quality B2B leads through SEO initiatives. 7. Team Management & Collaboration: - Coordinate with marketing, content, and sales teams to align SEO goals with broader business objectives.
-Mentor and manage junior team members to maintain high standards in SEO execution. 8. Staying Updated: - Stay abreast of the latest SEO trends, algorithm updates, and innovations in B2B digital marketing.
-Proactively implement strategies to adapt to changes and maintain competitive rankings.Qualifications & Skills: - Bachelor s degree in Marketing, IT, or a related field.
-8 years of proven experience in SEO, with a focus on generating B2B traffic and leads.
-In-depth knowledge of SEO tools such as SEMrush, As, Moz, Google Analytics, Google Search Console, and Screaming Frog.
-Expertise in on-page, off-page, and technical SEO with demonstrated results in lead generation for B2B markets.
-Strong understanding of the B2B buyer journey and decision-making process.
-Experience in targeting North American markets is highly preferred.
-Analytical mindset with the ability to translate data into actionable insights.
-Excellent communication, project management, and organizational skills.
-Passion for the gaming and technology industry is a plus.Key Performance Indicators (KPIs): - Growth in organic website traffic for targeted B2B markets.
-Achievement of MQL and SQL targets from organic channels in North America.
-Improvement in keyword rankings for B2B-focused keywords.
-Increase in high-quality backlinks from B2B domains.
-Enhanced website conversion rates from organic traffic.
-Reduction in bounce rates and improved engagement metrics. (ref:updazz.com)

Payroll Type : Permanent