AtlasEdge - Manager - Performance Marketing (4-8 Yrs) Mumbai (Online/Digital Marketing)

Responsibilities :- Develop and implement performance marketing strategies across digital channels.
-Monitor campaign performance metrics and optimize for effectiveness and ROI.
-Conduct A/B testing and experimentation to enhance campaign performance.
-Collaborate with cross-functional teams for audience targeting and segmentation.
-Manage campaign budgets effectively and adjust based on performance.
-Generate reports and present insights to internal stakeholders.
-Ensure consistency and alignment across campaign strategies.Qualifications : - Bachelor s degree in Marketing, Business, or related field.
-4 years of experience in performance marketing or digital advertising.
-Proven track record of driving lead generation and conversions.
-Expertise in Google Ads, Facebook Ads Manager, LinkedIn Advertising, etc.
-Strong analytical skills and proficiency in marketing analytics tools.
-Experience with A/B testing, conversion rate optimization, and audience segmentation.
-Excellent communication skills and ability to manage multiple campaigns.
-Detail-oriented with focus on accuracy and results.
-Familiarity with marketing automation tools and CRM systems is a plus.
-Attitude of Ownership from strategy to execution (ref:updazz.com)

Payroll Type : Permanent