Leverage Edu - Associate - Brand Marketing (1-3 Yrs) Noida (Online/Digital Marketing)

Job Description - Brand Marketing AssociateAbout Leverage :- Leverage.biz is a platform helping build global citizens of tomorrow. Under its flagship Leverage Edu brand, it provides a counselling product that helps young people choose what they want to do with their life, where, and how.
-Leverage Edu is supported by the world s largest content library at Wings, the Study Abroad with Leverage Edu app, test preparation apps Leverage Live, Leverage IELTS & Leverage TOEFL and a SaaS operating system for universities Univalley AI.- Education only begins the journey for our global citizen of tomorrow; hence the Fly ecosystem takes it forward. Within Fly Finance, we help with education loans, central-bank licensed international remittance service, opening an international bank account while still in home country, and getting a debit card with existing credit history imported. Fly Homes, helps find verified student accommodation, operating with an inventory of 2 million rooms already in its first year of launch. Another latest addition here has been Desi Khana Abroad by Fly X Leverage, subscription services for home food when you miss it the most, right as you land!- To build towards this goal, we are looking for top-performing leaders with the ambition and hustle to make the world a smaller place and get students closer to their dream opportunities. We are building at a breakneck speed in one of the fastest growing industries in the world, & the growth opportunities are limitless.About the Role :Leverage Edu is looking for an enthusiastic Brand Marketing Associate to join our dynamic marketing team. This role is central to building and sustaining our brand s visibility and trust among aspiring students, parents, and the education community. As a Brand Marketing Associate, you will support initiatives that promote Leverage Edu s mission, brand values, and services.Location : NoidaWhat will you do :- Brand Strategy & Identity : Assist in the development and implementation of strategies to increase brand awareness and enhance brand positioning in the education sector.- Content & Social Media : Create compelling content for social media, blogs, newsletters, and other marketing channels. Collaborate with the content team to ensure consistent brand messaging across all platforms.- Campaign Management : Plan, execute, and track marketing campaigns across digital and offline channels. Evaluate campaign performance and offer insights for optimization.- Student-Centric Marketing : Conduct research to understand trends, preferences, and challenges faced by students in India and beyond. Use insights to adapt messaging and build a strong community.- Event Support : Assist with events and webinars that bring our brand closer to students and universities. Coordinate logistics and handle on ground branding to ensure successful representation.- Performance Analysis : Track and analyze the performance of marketing campaigns, generating reports with actionable insights that help shape future brand strategies.- Cross-functional Collaboration : Work closely with Sales, PR, and Product teams to ensure a consistent brand voice across all touchpoints and maximize campaign reach and impact.What will you need :- Degree in Marketing, Communications, Business, or related field.- 1-3 years of experience in brand marketing, digital marketing, or a related role in the education, tech, or services sector.- Strong understanding of brand management, digital marketing fundamentals, and content creation.- Exceptional written and verbal communication skills.- Familiarity with marketing analytics tools (e.g., Google Analytics, social media insights) and CRM software.- Ability to think creatively, adapt quickly, and handle multiple projects simultaneously.- Team player with a collaborative spirit and an eye for detail.What will you get :- Be a part of the fast-growing startup defining strategies for the growth of the company.- Partner in building a global Ed-tech company that is going to impact hundreds of thousands of lives.- Phenomenal work environment, with massive ownership and excellent growth opportunities- A young, dynamic, and passionate team- Industry best perk (ref:updazz.com)

Payroll Type : Permanent