Executive - Digital Marketing - EdTech (2-3 Yrs) Hyderabad (Online/Digital Marketing)

Job description :As a Digital Marketing Executive at Alkemy EdTech, you will play a key role in planning and executing digital marketing campaigns across various channels. The ideal candidate will have a solid understanding of digital marketing strategies, a creative mindset, and the ability to drive engagement and conversion through online channels.Key Responsibilities :Campaign Planning and Execution :- Develop and implement digital marketing campaigns to promote Alkemy EdTech s products and services.- Collaborate with the marketing team to ensure campaign alignment with overall brand messaging.Content Creation :- Create compelling and engaging digital content, including social media posts, blog articles, and email campaigns.- Ensure content is optimized for SEO and resonates with the target audience.Social Media Management :- Manage and grow the company s presence on social media platforms.- Plan and schedule social media posts, engage with the audience, and monitor social media analytics.Email Marketing :- Plan and execute email campaigns to nurture leads, promote events, and drive customer engagement.- Monitor email performance metrics and implement improvements.SEO and SEM :- Optimize website content for search engines (SEO) to enhance organic visibility.- Support the implementation and optimization of paid advertising campaigns (SEM).Analytics and Reporting :- Utilize analytics tools to track and analyze the performance of digital marketing efforts.- Provide regular reports and insights to the marketing team, highlighting key metrics and areas for improvement.Qualifications :- 2 years of experience in digital marketing, preferably in the education technology sector.- Strong understanding of digital marketing channels, strategies, and tools.- Proficient in social media management, content creation, and email marketing.- Familiarity with SEO and SEM practices.- Excellent communication and organizational skills. (ref:updazz.com)

Payroll Type : Permanent