Astrotalk - Analyst - Performance Marketing (2-7 Yrs) Noida (Online/Digital Marketing)

Astrotalk is the largest company in the field of astrology and one of the fastest-growing bootstrapped startups. Started by a nonbeliever who became convinced of astrology s validity after having his life predicted correctly, Astrotalk s mission is to connect customers with real astrologers who guarantee customer satisfaction. The company has served over 3 crore customers since its inception.What You Would Do:- Plan, execute, and optimize end-to-end Google Ads campaigns for Astrotalk.- Conduct keyword research and audience targeting for optimal performance in the mobile app space.- Implement A/B testing strategies to enhance ad performance.- Monitor and analyze campaign metrics, providing regular performance reports.- Stay updated on industry trends and Google Ads best practices specific to B2C mobile apps.- Collaborate with cross-functional teams to align campaigns with marketing goals.- Identify expansion and growth opportunities within existing campaigns.What You Should Have :- Minimum 2 years of hands-on experience managing Google Ads campaigns for B2C mobile apps(Product).- In-depth knowledge of Google Ads platforms, tools, and features, with a focus on mobile app advertising.- A/B testing expertise with a proven track record of improving campaign performance.- Strong analytical skills and the ability to make data-driven decisions.- Proficiency in analytics tools for extracting actionable insights.- Excellent communication skills and ability to work collaboratively.- Detail-oriented with a commitment to delivering high-quality work within deadlines.- Google Ads certification (Preferable). (ref:updazz.com)

Payroll Type : Permanent